Ford Ranger sales decreased in the United States and Mexico, while increasing Brazil and Argentina during Q2 2023.
Ford Ranger Sales - Q2 2023 - United States
In the United States, Ford Ranger deliveries totaled 12,618 units in Q2 2023, a decrease of about 22 percent compared to 16,201 units sold in Q2 2022.In the first six months of the year, Ranger sales decreased about 29 percent to 24,118 units.
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| RANGER | -22.12% | 12,618 | 16,201 | -28.73% | 24,118 | 33,840 |
Ford Ranger Sales - Q2 2023 - Mexico
In Mexico, Ford Ranger deliveries totaled 1,039 units in Q2 2023, a decrease of about 25 percent compared to 1,385 units sold in Q2 2022.In the first six months of the year, Ranger sales decreased about 6 percent to 2,307 units.
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| RANGER | -24.98% | 1,039 | 1,385 | -5.72% | 2,307 | 2,447 |
Ford Ranger Sales - Q2 2023 - Brazil
In Brazil, Ford Ranger deliveries totaled 4,347 units in Q2 2023, an increase of about 19 percent compared to 3,661 units sold in Q2 2022.In the first six months of the year, Ranger sales increased about 25 percent to 8,326 units.
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| RANGER | +18.74% | 4,347 | 3,661 | +24.81% | 8,326 | 6,671 |
Ford Ranger Sales - Q2 2023 - Argentina
In Argentina, Ford Ranger deliveries totaled 4,834 units in Q2 2023, an increase of about 79 percent compared to 2,707 units sold in Q2 2022.In the first six months of the year, Ranger sales increased about 86 percent to 11,204 units.
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| RANGER | +78.57% | 4,834 | 2,707 | +85.99% | 11,204 | 6,024 |
Ford Ranger Sales - Q2 2023 - Chile
In Chile, Ford Ranger deliveries totaled 797 units in Q2 2023, a decrease of about 10 percent compared to 885 units sold in Q2 2022.In the first six months of the year, Ranger sales increased about 13 percent to 1,648 units.
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| RANGER | -9.94% | 797 | 885 | +12.72% | 1,648 | 1,462 |
Ford Ranger Sales - Q2 2023 - Colombia
In Colombia, Ford Ranger deliveries totaled 763 units in Q2 2023, an increase of about 75 percent compared to 436 units sold in Q2 2022.In the first six months of the year, Ranger sales increased about 139 percent to 1,542 units.
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| RANGER | +75.00% | 763 | 436 | +139.07% | 1,542 | 645 |
Competitive Sales Comparison (USA)
Ford Ranger sales decreased in Q2 2023, down 22 percent to 12,618 units, keeping the midsize pickup toward the bottom of its competitive segment.
The Toyota Tacoma continued to decimate the competition, as sales increased 14 percent to 63,262 units during the quarter, outpacing the second-place Chevy Colorado (see running Chevy Colorado sales), which accumulated 19,909 sales despite a decrease of 12 percent. The Nissan Frontier, down 17 percent to 17,213 units, took third, outperforming the Jeep Gladiator in fourth, down 34 percent to 13,751 units. The Ford Ranger took fifth, and the GMC Canyon (see running GMC Canyon sales) rounded out the segment in sixth, increasing 11 percent to 6,708 units.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2023 - USA
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | Q2 23 SHARE | Q2 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA TACOMA | +14.06% | 63,262 | 55,466 | 47% | 39% | +7.54% | 116,845 | 108,648 |
| CHEVROLET COLORADO | -11.50% | 19,909 | 22,497 | 15% | 16% | -24.95% | 33,165 | 44,190 |
| NISSAN FRONTIER | -17.09% | 17,213 | 20,761 | 13% | 14% | -20.91% | 34,139 | 43,166 |
| JEEP GLADIATOR | -34.03% | 13,751 | 20,845 | 10% | 15% | -29.49% | 27,326 | 38,757 |
| FORD RANGER | -22.12% | 12,618 | 16,201 | 9% | 11% | -28.73% | 24,118 | 33,840 |
| GMC CANYON | -10.57% | 6,708 | 7,501 | 5% | 5% | -14.18% | 11,724 | 13,661 |
| TOTAL | -6.85% | 133,461 | 143,271 | -12.38% | 247,317 | 282,262 |
From a segment share standpoint, the Tacoma accounted for 47 percent, up nine percentage points, while the Colorado slipped one percentage point to 15 percent share. The Frontier captured 13 percent share, while the Jeep Gladiator slid five percentage points to claim 10 percent share. The Ranger claimed nine percent, down two percentage points, while the Canyon maintained a five percent share.
The midsize mainstream pickup truck segment contracted 7 percent overall, meaning that Ford Ranger sales severely underperformed the segment average in Q2 2023.
Below, we have provided Honda Ridgeline sales for reference, as the model straddles the midsize and full-size pickup truck segments. It barely outperformed the Ranger, and would have slotted in just above The Blue Oval’s midsize pickup offering for fifth place if it were included in the segment listing.
Sales Numbers - Honda Ridgeline - Q2 2023 - USA
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| RIDGELINE | +36.80% | 14,512 | 10,608 | +38.56% | 27,430 | 19,797 |
2023 Ford Ranger Raptor in
The Ford Authority Take
In the face of an impending generational changeover, the slide in Ford Ranger sales during Q2 2023 isn’t entirely unexpected. Additionally, FoMoCo likely decided to prioritize production of the Ford Bronco over that of the Ranger, as both models are produced at the Ford Michigan Assembly plant. In fact, Ranger production declined steeply during June 2023, with only 151 units rolling off the line – that’s over 5,000 units fewer than in May 2023.
Once the all-new model hits the U.S., we expect sales of the midsize pickup to reflect increased interest, so long as production can keep up with demand. In fact, order banks for the 2023 Ford Ranger closed on January 26th, 2023, in preparation for the midsize pickup’s generational changeover. Production of the forthcoming model will begin in late August 2023.
About The Numbers
- All percent change figures compared to Ford Ranger sales for Q2 2022, unless noted otherwise
- In the United States, there were 77 selling days in Q2 2022 and 77 selling days in Q2 2023
- Ford Motor Company Q2 2023 sales reports:
- Ford Motor Company sales Q2 2023 U.S.A
- Ford sales Q2 2023 U.S.A. (Ford brand)
- Lincoln sales Q2 2023 U.S.A.
- Ford Motor Company sales April 2023 U.S.A.
- Ford Motor Company sales May 2023 U.S.A.
- Ford Motor Company sales June 2023 U.S.A.
- Ford China sales Q2 2023
- Ford Motor Company Canada sales Q2 2023
- Ford Canada sales Q2 2023
- Lincoln Canada sales Q2 2023
- Ford Motor Company Argentina sales Q2 2023
- Ford Argentina sales April 2023 (Ford brand)
- Ford Argentina sales May 2023 (Ford brand)
- Ford Argentina sales June 2023 (Ford brand)
- Ford Motor Company Colombia sales Q2 2023
- Ford Colombia sales April 2023 (Ford brand)
- Ford Colombia sales May 2023 (Ford brand)
- Ford Colombia sales June 2023 (Ford brand)
- Ford Motor Company Brazil sales Q2 2023
- Ford Brazil sales April 2023 (Ford brand)
- Ford Brazil sales May 2023 (Ford brand)
- Ford Brazil sales June 2023 (Ford brand)
- Ford Motor Company Mexico sales Q2 2023
- Ford Motor Company sales Q2 2023 U.S.A
Comments
The reason Ford is not selling more Rangers besides the production cuts is because they haven’t had a single cab since 2011 and that was always the biggest seller to begin with. Ford needs to focus more on base models instead of trying to sell over priced Super crews to every one.
Midsize is useless. The market wants big or small. That’s why the Maverick is selling so well.
Explains Tacoma.
I can’t believe the Challenger out sold the Mustang. The Challenger is one ugly box.
Both Ranger and the GMC twins have been in limited production.
These numbers don’t tell the true sales if these vehicles were abundant on the lots.
You answered your first concern with the second, as well as everyone buying a Challenger before it all goes to hell in an EV handbasket.
Need a supercab in the US.
Problem is, the current gen still has a supercab and represents the lower production results of Q2. Next Gen Ranger probably won’t be out until late 4th quarter. That is, you can still buy a base XL supercab ranger for about 30K with a six foot box. Although I do admit Ford is pushing out higher trims with the higher margins to boost revenue. This is especially true with their half tons.
Loving all these ignorant guesses as to why.
Sales are down because the factory is/was preparing for the new bodystyle to go into production, as well as pent up demand for the new model. Just a few months ago, it was the GM twins in a supposed free-fall for the same reason. They’ve since rebounded, and so will Ranger.
With SuperCrew being the only cab available for the 2024 I would expect the GMC Canyon to pass the Ranger in sales. Fords push toward higher margins with lower production cost of building only one cab configuration proves Ford is extremely out of touch with their customers. I have always bought Ford vehicles but they are quickly pricing themselves out of mine and lot of peoples ability to buy their products.