mobile-menu-icon
Ford Authority

Ford Ranger Sales Only Outperform GMC Canyon In Q2 2023

Ford Ranger sales decreased in the United States and Mexico, while increasing Brazil and Argentina during Q2 2023.

Ford Ranger Sales - Q2 2023 - United States

In the United States, Ford Ranger deliveries totaled 12,618 units in Q2 2023, a decrease of about 22 percent compared to 16,201 units sold in Q2 2022.

In the first six months of the year, Ranger sales decreased about 29 percent to 24,118 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
RANGER -22.12% 12,618 16,201 -28.73% 24,118 33,840

Ford Ranger Sales - Q2 2023 - Mexico

In Mexico, Ford Ranger deliveries totaled 1,039 units in Q2 2023, a decrease of about 25 percent compared to 1,385 units sold in Q2 2022.

In the first six months of the year, Ranger sales decreased about 6 percent to 2,307 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
RANGER -24.98% 1,039 1,385 -5.72% 2,307 2,447

Ford Ranger Sales - Q2 2023 - Brazil

In Brazil, Ford Ranger deliveries totaled 4,347 units in Q2 2023, an increase of about 19 percent compared to 3,661 units sold in Q2 2022.

In the first six months of the year, Ranger sales increased about 25 percent to 8,326 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
RANGER +18.74% 4,347 3,661 +24.81% 8,326 6,671

Ford Ranger Sales - Q2 2023 - Argentina

In Argentina, Ford Ranger deliveries totaled 4,834 units in Q2 2023, an increase of about 79 percent compared to 2,707 units sold in Q2 2022.

In the first six months of the year, Ranger sales increased about 86 percent to 11,204 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
RANGER +78.57% 4,834 2,707 +85.99% 11,204 6,024

Ford Ranger Sales - Q2 2023 - Chile

In Chile, Ford Ranger deliveries totaled 797 units in Q2 2023, a decrease of about 10 percent compared to 885 units sold in Q2 2022.

In the first six months of the year, Ranger sales increased about 13 percent to 1,648 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
RANGER -9.94% 797 885 +12.72% 1,648 1,462

Ford Ranger Sales - Q2 2023 - Colombia

In Colombia, Ford Ranger deliveries totaled 763 units in Q2 2023, an increase of about 75 percent compared to 436 units sold in Q2 2022.

In the first six months of the year, Ranger sales increased about 139 percent to 1,542 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
RANGER +75.00% 763 436 +139.07% 1,542 645

Competitive Sales Comparison (USA)

Ford Ranger sales decreased in Q2 2023, down 22 percent to 12,618 units, keeping the midsize pickup toward the bottom of its competitive segment.

The Toyota Tacoma continued to decimate the competition, as sales increased 14 percent to 63,262 units during the quarter, outpacing the second-place Chevy Colorado (see running Chevy Colorado sales), which accumulated 19,909 sales despite a decrease of 12 percent. The Nissan Frontier, down 17 percent to 17,213 units, took third, outperforming the Jeep Gladiator in fourth, down 34 percent to 13,751 units. The Ford Ranger took fifth, and the GMC Canyon (see running GMC Canyon sales) rounded out the segment in sixth, increasing 11 percent to 6,708 units.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
TOYOTA TACOMA +14.06% 63,262 55,466 47% 39% +7.54% 116,845 108,648
CHEVROLET COLORADO -11.50% 19,909 22,497 15% 16% -24.95% 33,165 44,190
NISSAN FRONTIER -17.09% 17,213 20,761 13% 14% -20.91% 34,139 43,166
JEEP GLADIATOR -34.03% 13,751 20,845 10% 15% -29.49% 27,326 38,757
FORD RANGER -22.12% 12,618 16,201 9% 11% -28.73% 24,118 33,840
GMC CANYON -10.57% 6,708 7,501 5% 5% -14.18% 11,724 13,661
TOTAL -6.85% 133,461 143,271 -12.38% 247,317 282,262

From a segment share standpoint, the Tacoma accounted for 47 percent, up nine percentage points, while the Colorado slipped one percentage point to 15 percent share. The Frontier captured 13 percent share, while the Jeep Gladiator slid five percentage points to claim 10 percent share. The Ranger claimed nine percent, down two percentage points, while the Canyon maintained a five percent share.

The midsize mainstream pickup truck segment contracted 7 percent overall, meaning that Ford Ranger sales severely underperformed the segment average in Q2 2023.

Below, we have provided Honda Ridgeline sales for reference, as the model straddles the midsize and full-size pickup truck segments. It barely outperformed the Ranger, and would have slotted in just above The Blue Oval’s midsize pickup offering for fifth place if it were included in the segment listing.

Sales Numbers - Honda Ridgeline - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 YTD 23 / YTD 22 YTD 23 YTD 22
RIDGELINE +36.80% 14,512 10,608 +38.56% 27,430 19,797

2023 Ford Ranger Raptor in

The Ford Authority Take

In the face of an impending generational changeover, the slide in Ford Ranger sales during Q2 2023 isn’t entirely unexpected. Additionally, FoMoCo likely decided to prioritize production of the Ford Bronco over that of the Ranger, as both models are produced at the Ford Michigan Assembly plant. In fact, Ranger production declined steeply during June 2023, with only 151 units rolling off the line – that’s over 5,000 units fewer than in May 2023.

Once the all-new model hits the U.S., we expect sales of the midsize pickup to reflect increased interest, so long as production can keep up with demand. In fact, order banks for the 2023 Ford Ranger closed on January 26th, 2023, in preparation for the midsize pickup’s generational changeover. Production of the forthcoming model will begin in late August 2023.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.

Comments

  1. Ford500guy

    The reason Ford is not selling more Rangers besides the production cuts is because they haven’t had a single cab since 2011 and that was always the biggest seller to begin with. Ford needs to focus more on base models instead of trying to sell over priced Super crews to every one.

    Reply
  2. keith

    Midsize is useless. The market wants big or small. That’s why the Maverick is selling so well.

    Reply
    1. Lol

      Explains Tacoma.

      Reply
  3. Rob Mc

    I can’t believe the Challenger out sold the Mustang. The Challenger is one ugly box.
    Both Ranger and the GMC twins have been in limited production.
    These numbers don’t tell the true sales if these vehicles were abundant on the lots.

    Reply
    1. Lol

      You answered your first concern with the second, as well as everyone buying a Challenger before it all goes to hell in an EV handbasket.

      Reply
  4. subQuark

    Need a supercab in the US.

    Reply
    1. Trent

      Problem is, the current gen still has a supercab and represents the lower production results of Q2. Next Gen Ranger probably won’t be out until late 4th quarter. That is, you can still buy a base XL supercab ranger for about 30K with a six foot box. Although I do admit Ford is pushing out higher trims with the higher margins to boost revenue. This is especially true with their half tons.

      Reply
  5. Lol

    Loving all these ignorant guesses as to why.

    Sales are down because the factory is/was preparing for the new bodystyle to go into production, as well as pent up demand for the new model. Just a few months ago, it was the GM twins in a supposed free-fall for the same reason. They’ve since rebounded, and so will Ranger.

    Reply
  6. John Rainey III Mobile

    I was wondering if you know if the 2024 Ford Ranger will be flat towable, another words four down towing behind the motorhome?

    Reply

Leave a comment

Cancel