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Lincoln Corsair Sales Beat Audi, Trail Cadillac In Q2 2023

Lincoln Corsair sales decreased in the United States and Mexico during Q2 2023.

Lincoln Corsair Sales - Q2 2023 - United States

In the United States, Lincoln Corsair deliveries totaled 5,608 units in Q2 2023, a decrease of about 21 percent compared to 7,094 units sold in Q2 2022.

In the first six months of the year, Corsair sales decreased about 31 percent to 9,631 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
CORSAIR -20.95% 5,608 7,094 -31.39% 9,631 14,038

Lincoln Corsair Sales - Q2 2023 - Mexico

In Mexico, Lincoln Corsair deliveries totaled 65 units in Q2 2023, a decrease of about 43 percent compared to 114 units sold in Q2 2022.

In the first six months of the year, Corsair sales decreased about 29 percent to 127 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
CORSAIR -42.98% 65 114 -28.65% 127 178

Competitive Sales Comparison (USA)

Lincoln Corsair sales slipped 20 percent in Q2 2023, moving 5,608 units, although its results were good enough to place fifth out of its packed segment of 13 competitors.

The Lexus NX continued to show the way, with its sales skyrocketing 94 percent to 18,482 units last quarter. The second-place Buick Envision (see running Buick Envision sales) accounted for 13,486 sales, up 99 percent year-over-year, while the third-best Volvo XC40 sold 6,067 units, up 25 percent. The Cadillac XT4 (see running Cadillac XT4 sales) saw its sales increase six percent last quarter, selling 5,734 units, just barely outpacing Lincoln Corsair sales. The Mercedes-Benz GLA-Class swelled 47 percent, selling 5,071 units, while the seventh-best Audi Q3 sold 5,071 units, up 21 percent year-over-year. All other segment contenders sold less than 5,000 units on an individual basis.

Sales Numbers - Luxury C-Segment Crossovers - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
LEXUS NX +94.42% 18,482 9,506 26% 17% +73.53% 34,038 19,615
BUICK ENVISION +98.82% 13,486 6,783 19% 12% +152.85% 27,563 10,901
VOLVO XC40 +25.51% 6,067 4,834 9% 9% +37.74% 12,150 8,821
CADILLAC XT4 +5.56% 5,734 5,432 8% 10% +36.94% 12,507 9,133
LINCOLN CORSAIR -20.95% 5,608 7,094 8% 13% -31.39% 9,631 14,038
MERCEDES-BENZ GLA-CLASS +47.33% 5,071 3,442 7% 6% +58.36% 9,321 5,886
AUDI Q3 -20.51% 5,070 6,378 7% 11% -23.15% 8,925 11,614
BMW X1 +138.44% 4,032 1,691 6% 3% +84.98% 7,203 3,894
MERCEDES-BENZ GLB-CLASS -54.74% 3,610 7,976 5% 14% -31.20% 7,912 11,500
LAND ROVER DISCOVERY SPORT -48.02% 630 1,212 1% 2% -31.32% 2,048 2,982
VOLVO C40 +136.02% 3,368 1,427 5% 3% +121.01% 4,533 2,051
ALFA ROMEO TONALE * 117 * 0% 0% * 117 0
BMW X2 -91.37% 63 730 0% 1% -90.99% 141 1,565
TOTAL +26.25% 71,338 56,505 +33.42% 136,089 102,000

Taking a look at performance in terms of segment share, the NX captured 26 percent share, up nine percentage points, and the Envision took 19 percent share, up seven percentage points. The XC40 remained steady at nine percent, and the XT4 lost two percentage points for eight percent share. The GLA-Class, meanwhile, scored seven percent share, losing one percentage point, and the Q3 also took seven percent share, losing four percentage points. All other vehicles in the segment took six percent share or less last quarter.

Sales Numbers - GM C-Segment Crossovers - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
BUICK ENVISION +98.82% 13,486 6,783 70% 56% +152.85% 27,563 10,901
CADILLAC XT4 +5.56% 5,734 5,432 30% 44% +36.94% 12,507 9,133
TOTAL +57.35% 19,220 12,215 +100.01% 40,070 20,034

Both of General Motors’ offerings – the Buick Envision and Cadillac XT4 – accounted for 19,220 deliveries, combined for a 27 percent segment share.

Sales Numbers - MBZ C-Segment Crossovers - Q2 2023- USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
MERCEDES-BENZ GLB-CLASS -54.74% 3,610 7,976 42% 70% -31.20% 7,912 11,500
MERCEDES-BENZ GLA-CLASS +47.33% 5,071 3,442 58% 30% +58.36% 9,321 5,886
TOTAL -23.97% 8,681 11,418 -0.88% 17,233 17,386

It’s also worth noting that combining the two Mercedes-Benz entries in the space – the GLA-Class and GLB-Class – results in 8,681 sales for a 12 percent share, besting the Corsair’s eight percent.

All told, the luxury C-segment crossover segment expanded 26 percent to 71,338 units, meaning Lincoln Corsair sales underperformed the segment average.

The Ford Authority Take

Q2 2023 wasn’t overly kind to Lincoln Corsair sales. As has been the case for quite a while now, this is a direct result of the production stoppage for the refreshed crossover, as software issues with their digital instrument clusters prevented them from being shipped to dealers. As reported by Ford Authority, production of the 2023 Corsair was still severely constrained in April, although things are gradually improving at the Louisville Assembly plant. Assembly of the Corsair increased in both May and June 2023, although it seems this wasn’t enough to make a positive impact on sales of the luxury crossover last quarter.

However, once supply ramps up to keep pace with demand, we expect that the refreshed 2023 Lincoln Corsair will drive interest in the luxury crossover later on in the calendar year. The new model features a number of attractive changes, including revised exterior styling, a redesigned interior, standard Sync 4 infotainment.

About The Numbers

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. Mortimer Duke

    I wonder how many sales dropping the 2.3L cost.

    Reply
  2. Michael K

    Corsair and Aviator are both facing severe production shortfalls this year, although I believe Corsair is back to full production now. Aviator and Explorer issues however are ongoing and worsening.

    Reply
  3. MJ

    Ford does not hav a competing product in any segment . They are not a full size SUV and truck company only . After driving my new 23 Escape for 3 months , it’s a cheaply built vehicle, and the hybrid gets 25% less mpg than the sticker states. Retired from Ford, never buying another one , they offer no small SUVs except the Corsair and Escape, and they are subpar vehicles that they could not even built any for almost 6 months. Ford won’t exist in 10-15 years , they only cut products and the ones they do build get worse each cycle

    Reply
  4. Tom

    Yeah, MJ not buying another Ford until it’s time to use another A/Z Plan discount. But, Ford does need to get into the ‘starting at $21,900 market’ like Chevy’s Trax. Production shortfalls killed the dealerships. Quality sucks. Ford really can’t fix and release 2022 Explorers and Aviators? Morons. Client’s that did not place Orders 4 months in advanced suffered. Ford and Lincoln trying like hell to kept renewal lease business, but is losing sales to Traverse and others. Especially, retail sales. FMCC needs to lower lease money factor lease rates. $10K sticker increase on all but entry F-150 is killing dealers. Fawley needs to retire and go live in a van down by the river. The board needs to be replaced.

    Reply
  5. Tom

    Marty…2.3 didn’t cost Corsair any sales.

    Reply
  6. Anonymous

    I have been shopping the $40K-$42K utility vehicle segment. Looked at the Corsair and the Explorer. I can get a 2023 Explorer XLT 4WD for $4K less than a Corsair AWD Standard. Why wouldn’t I choose the Explorer over the Corsair? More room, utility, and the 2.3L instead of the 2.0L. I may be giving up some “luxury” touches, but would pick the Explorer over the Corsair.

    Reply
  7. Edward

    Before we bought our ’22 Corsair Grand Touring, we tested a Lexus NX, Audi Q5, and Volvo XC60. We were looking specifically for luxury PHEV, so Cadillac, Buick, Mercedes, BMW weren’t in the mix. The Lincoln Corsair far exceeded the Lexus and Audi in the luxury aspect. The Audi is a nice car but plagued with some really cheap interior elements. The Lexus just isn’t a luxury vehicle. It is a high-end sporty vehicle, with a very choppy and noisy ride. The Volvo is very nice, but at time it’s PHEV ability was very lacking compared to the Lincoln.

    We love our Corsair Grand Touring and we’re very happy we chose it.

    Reply

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