Ford Authority

Lincoln Navigator Sales Lose Ground On Escalade In Q2 2023

Lincoln Navigator sales increased in the United States and Mexico during Q2 2023.

Lincoln Navigator Sales - Q2 2023 - United States

In the United States, Lincoln Navigator deliveries totaled 4,688 units in Q2 2023, an increase of about 20 percent compared to 3,902 units sold in Q2 2022.

In the first six months of the year, Navigator sales increased about 46 percent to 8,858 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
NAVIGATOR +20.14% 4,688 3,902 +46.41% 8,858 6,050

Lincoln Navigator Sales - Q2 2023 - Mexico

In Mexico, Lincoln Navigator deliveries totaled 88 units in Q2 2023, an increase of about 33 percent compared to 66 units sold in Q2 2022.

In the first six months of the year, Navigator sales increased about 31 percent to 183 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
NAVIGATOR +33.33% 88 66 +30.71% 183 140

Competitive Sales Comparison (USA)

During the second quarter of 2023, Lincoln Navigator sales swelled 20 percent, selling 4,688 units and maintaining its second-place showing in its competitive segment.

Despite a 21 percent decrease in sales, combined sales of the Cadillac Escalade and Escalade ESV (see running Cadillac Escalade sales) commanded first place, selling 11,558 units last quarter, once again outselling the Navigator by more than double. The Jeep Grand Wagoneer saw its sales slip 18 percent, moving 3,224 units, followed by the Infiniti QX80 in fourth, up 63 percent to 2,947 units, and finally, the Lexus LX brought up the rear with a 51 percent uptick to 1,874 sales.

Sales Numbers - Full-Size Luxury SUVs - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CADILLAC ESCALADE +34.46% 7,265 5,403 30% 27% +8.13% 12,788 11,827
LINCOLN NAVIGATOR +20.14% 4,688 3,902 19% 19% +46.41% 8,858 6,050
CADILLAC ESCALADE ESV +12.36% 4,290 3,818 18% 19% +1.22% 7,995 7,899
JEEP GRAND WAGONEER -18.01% 3,224 3,932 13% 20% -25.81% 5,268 7,101
INFINITI QX80 +63.45% 2,947 1,803 12% 9% +113.81% 6,130 2,867
LEXUS LX +51.25% 1,874 1,239 8% 6% +91.76% 3,446 1,797
TOTAL +20.85% 24,288 20,097 +18.50% 44,485 37,541

From a segment share standpoint, the combined sales of the Escalade and Escalade ESV accounted for a dominant 48 percent share, picking up two percentage points year-over-year. Lincoln Navigator sales, meanwhile, held steady at 19 percent share, while the Grand Wagoneer lost seven percentage points, accounting for 13 percent share. The QX80 gathered 12 percent share, up three percentage points, and the LX gained two percentage points for eight percent share.

Overall, the full-size luxury SUV segment expanded 21 percent with 24,288 units sold, meaning Lincoln Navigator sales performed right on target with the the segment average.

For reference, we’ve included sales figures for full-size luxury crossovers below. Though they differ mechanically from “true” body-on-frame SUVs by having a unibody construction, they are typically cross-shopped and considered as alternatives to the full-size SUVs mentioned above. Currently, the only luxury automakers with full-size luxury crossovers are the BMW X7 and Mercedes-Benz GLS-Class, though Audi is rumored to be working on a Q9 that will compete in this segment, although this has yet to be confirmed.

Sales Numbers - Full-Size Luxury CUVs - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 YTD 23 / YTD 22 YTD 23 YTD 22
BMW X7 -6.90% 7,174 7,706 -1.58% 13,944 14,168
MERCEDES-BENZ GLS-CLASS -9.82% 5,583 6,191 -9.60% 11,204 12,394
TOTAL -8.20% 12,757 13,897 -5.32% 25,148 26,562

The Ford Authority Take

During the second quarter of 2023, Lincoln Navigator sales appear to have leveled out, losing ground on the dominant Cadillac Escalade. However, it’s worth noting that the Navigator did outperform the extended-length Escalade ESV, which was ranked just below Lincoln’s offering on its own, separate from the “regular” Escalade. Even so, Navigator sales have a lot of ground to cover before The Blue Oval can hope to take over the top spot in the competitive segment.

As the Navigator continues its 2023 model year, it features very minor changes over its outgoing 2022 model year predecessor. The only two alterations to the 2023 Lincoln Navigator lineup include the deletion of the Flight Blue exterior color and the addition of the dark Diamond Red Metallic Tri-Coat color.

2025 Lincoln Navigator prototype

However, that won’t be the case for much longer, as looking ahead, the 2025 Lincoln Navigator will gain a substantial refresh to make it a more formidable opponent in the full-size luxury SUV segment. The forthcoming refresh will benefit from Nautilus-inspired cues, and Ford Authority has already spotted a prototype testing, giving us a good idea of what’s headed down the road.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. LB

    I would like to know the differential of the model because in my view it doesn’t offer anything besides the Escalade… even by the way the GM model seems more refined to me while the Ford is more focused on tradition… I prefer it to offer comfort!

  2. LB

    The sad thing is that the next one looks like just another restyling… that at least the design is decent like the Nautilus and not like the Aviator (they ruined it :/ ), and that it offers a lot of what is already missing inside and also more options for customization… it’s simply depressing for the consumer to have to resort to a third-party company to make it more luxurious as they prefer!

  3. MartinG

    Even with the refresh coming for the Navi, please list as many reasons possible as to why I should buy the Navigator over the Escalade.

  4. philip tilley

    I would always buy the Lincoln, but I think you should have the V8 engine option.

  5. Martin Scott

    Hey , what happened to the Canadian numbers? I see the Mexican numbers (equally to one dealers worth of inventory) but no canada. What gives

  6. masb1955

    Give it up, Jimmy “Hardware Store”
    Farley. This thing has and continues to be a piece of crap.

    1. Thomas

      Total junk

  7. Cigna

    Sales of 2024 models should even be lower than the dismal sales of the 2023 models, since the brilliant Dianne Craig has eliminated the 2wd models for 2024.

  8. GaryE

    Why would I buy a Navigator over an Escalade? What makes Navigator better overall? What’s the Escalade secret sauce that makes them so popular?


Leave a comment