Unlike some automotive brands, Lincoln has enjoyed some success in China, where consumers are eager for more luxurious, tech-laden vehicles. That much became clear last year, when the 2022 J.D. Power China Tech Experience (TXI) Study found that Lincoln was the third-ranked luxury brand in that particular country, trailing only Land Rover and Cadillac. Now, this year’s China TXI Study has been released, and it contains even better news for Lincoln.
This year, Lincoln moved up to one spot and claimed second place, all while improving its score of 537 out of 1,000 possible points in 2022 to 557 this year. Lincoln finished behind only Mercedes-Benz, which scored a 574, and managed to beat out the rest of its rivals including BMW (545), Land Rover (544), Cadillac (538), Audi (514), Volvo (514), Fujian Benz (511), Lexus (508), and Porsche (505).
The J.D. Power China Tech Experience Study measures how effectively automakers bring new technology features to market by polling new vehicle owners – this year, a total of 35,155 individuals who purchased their vehicle between June 2022 and March 2023. The 2023 version of year’s study found that overall, satisfaction in that regard reached an all-time high of 528, signaling just how important tech is to Chinese car shoppers.
“With the transformation and upgrading of China’s auto market, smart vehicles equipped with advanced technologies are becoming important choices for consumers when buying vehicles,” said Elvis Yang, general manager of auto product practice at J.D. Power China. “According to this year’s China New Vehicle Intender Study, the impact weight of tech experience on vehicle purchases has risen by two percentage points to 14 percent. For automakers, installing advanced technologies in their vehicles does not necessarily mean that owners’ user tech experience will be positive. Finding what technologies owners really want and presenting them in a way they can easily be used will improve their tech experience.”