Ford Authority

Unifor Picks Ford As Target Company For 2023 Contract Talks

Ford – along with its Detroit Big Three counterparts General Motors and Stellantis – is in the midst of contract negotiations with not just one, but two different unions – the United Auto Workers (UAW) in the U.S., and Unifor in Canada. As Ford Authority reported earlier this month, Unifor has reportedly been eyeing Ford as its “pattern target agreement” company of choice, which was also the case in prior negotiations just a few years ago. Now, that’s once again precisely the case, as the union just announced that it has in fact selected Ford as its target company for these ongoing contract talks at the Unifor Autotalks 2023 Media Conference.

Unifor Negotiations Oakville Assembly Plant

This move comes as little surprise after Unifor president Lana Payne previously praised Ford for its planned EV investments in Canada, particularly at the Oakville Assembly plant, which is set to undergo a retooling before production of the all-electric Ford Explorer and Lincoln Aviator begin there in 2025. Unifor also revealed that it is focused on the future of Ford’s Windsor Engine plant and Essex Engine plant earlier this month, too.

Payne previously pointed out that the union and Ford have a “good working relationship,” and noted that The Blue Oval has presented it with the “clearest picture” in terms of what the future of the Oakville plant will look like. Additionally, FoMoCo has demonstrated “a willingness to dialogue” and has signaled “a desire to draft a blueprint for the future transition through bargaining,” which helps create a “useful baseline with which to negotiate,” according to Payne.

The ongoing EV transition is a big focus in these contract negotiations, but it isn’t the only hot topic that figures to play a role in talks between Ford, GM, Stellantis, and Unifor, which are expected to be the “most complex” to date. Rather, Unifor is also seeking clarity on the future of The Blue Oval’s two engine plants in Canada, and recently voted to authorize a strike if it can’t reach amicable terms on these topics.

We’ll have more on these negotiations soon, so be sure and subscribe to Ford Authority for comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Tim

    Look for a plant closing in the near future. An expensive facility producing vehicles that few want or can afford.

  2. David Dickinson II

    I don’t envy anyone involved. They have to negotiate the future based on a present EV roll-out that is failing. So many variables. So much room for error.


Leave a comment