As most Blue Oval fans are well aware, the first-generation Ford Bronco was offered not only in SUV form – but also other configurations, including the U13 roadster and even a half cab, or pickup. However, not many of those Bronco pickups were produced in total, which has prompted some to convert SUVs into more utilitarian haulers. That’s precisely the case with this 1973 Ford Bronco that’s currently up for grabs on Bring a Trailer as well, which was converted into pickup form by its previous owner before the seller acquired it back in 2011.
Aside from the obvious pickup conversion, there are many additional details to note on the exterior of this particular Ford Bronco, including the fact that it was painted its current shade of blue with white fenders and a white top. Those fender flares are aftermarket units, covering cut fenders in the rear, while the previous owner also added wooden bed rails and aftermarket 15-inch steel wheels wrapped with 31-inch tires.
Peek inside the cabin, and one will see a pair of blue vinyl-covered bucket seats with cloth inserts, which are accompanied by very few amenities – just an AM radio, a heater, and an aftermarket center console with cupholders. Bedliner material was applied to the floors, as well as the bed area, which helps make it a bit more durable, too.
Power for this homemade Bronco pickup comes from the venerable Ford 302 cubic-inch engine, which was factory-rated to produce 139 horsepower and 237 pound-feet of torque. It’s mated to a three-speed automatic transmission and a dual-range transfer case, making for a capable workhorse, even if its bed isn’t exactly big enough to carry any sort of large loads – especially since there’s a bench seat mounted back there, too.