Now entering its fourth year of production, the sixth-generation, 2024 Ford Bronco is set to receive a number of changes for the new model year, albeit nothing resembling what one would call a refresh. Rather, The Blue Oval continues to tweak its ever-popular off-road-focused SUV amid ongoing supply chain constraints, adding some features while deleting others. Recently, we learned that the 2024 Ford Bronco was set to drop its factory Trailer Tow Package via the build and price configurator, but it wasn’t immediately clear why that was the case. Now, a new dealer memo explains what owners that are interested in pulling loads with their SUV must now do if they wish to have that feature on their Bronco.
The 2024 Ford Bronco lineup will not be available with a two-inch hitch receiver or electrical connector from the factory – save for the Ford Bronco Raptor – and instead, the Trailer Tow Package is now only available as a dealer-installed option for $500. That price includes the 1.4 hours of labor required to install the equipment, which consists of the two-inch Ford trailer hitch, the 4+7 pin electrical connector, and the software update needed to enable the package’s electrical functions.
This is one of a handful of changes taking place with the 2024 Ford Bronco, which dropped the Base trim and got more expensive at the same time. The 2024 Bronco has also ditched Area 51 as an exterior paint color option, along with the keyless entry keypad, while also combining the contents of the High and Lux Packages.
Additionally, Ford is ditching the 8-inch infotainment screen in lesser models and making the larger 12-inch screen with Sync 4 standard across the entire 2024 Ford Bronco lineup. Badlands-trimmed models will come equipped with the Heavy Duty Modular Front Bumper as standard equipment, while the Bronco Raptor gains new graphics and the option for painted fender flares in the new year.