Over the past several months, Ford Authority has reported on the forthcoming, refreshed 2024 Ford F-150 extensively, spotting numerous prototypes out testing at the same time. Thus, we already know quite bit about the revised pickup, but now, The Blue Oval has officially pulled the covers off its proverbial cash cow at the Detroit Auto Show, and there’s quite a bit of information to digest given the fact that this is a mid-cycle action and not a full-blown redesign.
For starters, the 2024 Ford F-150 has received some updates to its trim level lineup, as the range-topping Limited has now been replaced by the Platinum Plus. Additionally, the STX has now become its own trim level rather than an optional package, and each model receives its own unique styling updates. These include standard LED lighting, while Lariat and up trims get DRL C-clamp signature lighting, along with new wheel options, a revised grille, and blacked-out trim for the Platinum.
Perhaps the biggest exterior update, however, is the newly available Pro Access Tailgate, a multifunction unit of sorts that features a swing gate with built-in stops that can open up 37, 70, or 100 degrees, making it easier to reach items in the bed, even when towing a trailer – allowing for 19 inches of additional reach, in fact. Additionally, an optional rear bumper step adds depth and width to accommodate this feature. Meanwhile, a new bed storage box located behind the wheel wells makes secure space for smaller tools and accessories.
Inside the cabin, all 2024 Ford F-150 models now come standard with a 12-inch infotainment screen, as well as a 12-inch cluster screen, while a head-up display is available for the very first time. The refreshed F-150 is also the very first North American Blue Oval model to come with the new Ford Stolen Vehicle Services feature, which can help locate and recover the vehicle in the event that it’s stolen. Depending on trim, the pickup also offers an array of new interior themes, too.
Pro Power Onboard is receiving a new digital interface as part of the refresh, which helps customers better keep tabs on power levels using either the Sync 4 infotainment screen or the FordPass app. Mechanically speaking, the previously-standard 3.3L V6 is gone, replaced by the turbocharged Ford 2.7L V6 EcoBoost across the lineup. In an effort to boost sales, the 3.5L V6 PowerBoost hybrid is now a no-cost option over the standard, twin-turbocharged 3.5L V6 EcoBoost, too. The refreshed pickup features a max payload of 2,455 pounds and a max tow rating of 13,500 pounds, both of which are best in class.
The 2024 Ford F-150 is slated to launch in early 2024, with order banks set to open up tomorrow, the afternoon of September 13th. The automaker notes that it has simplified the ordering process by reducing complexity by 90 percent, while making features such as the extended range fuel tank and Class IV trailer hitch standard across the lineup.