mobile-menu-icon
Ford Authority

2024 Ford F-150 Debuts With New Tailgate, Standard EcoBoost

Over the past several months, Ford Authority has reported on the forthcoming, refreshed 2024 Ford F-150 extensively, spotting numerous prototypes out testing at the same time. Thus, we already know quite bit about the revised pickup, but now, The Blue Oval has officially pulled the covers off its proverbial cash cow at the Detroit Auto Show, and there’s quite a bit of information to digest given the fact that this is a mid-cycle action and not a full-blown redesign.

For starters, the 2024 Ford F-150 has received some updates to its trim level lineup, as the range-topping Limited has now been replaced by the Platinum Plus. Additionally, the STX has now become its own trim level rather than an optional package, and each model receives its own unique styling updates. These include standard LED lighting, while Lariat and up trims get DRL C-clamp signature lighting, along with new wheel options, a revised grille, and blacked-out trim for the Platinum.

Perhaps the biggest exterior update, however, is the newly available Pro Access Tailgate, a multifunction unit of sorts that features a swing gate with built-in stops that can open up 37, 70, or 100 degrees, making it easier to reach items in the bed, even when towing a trailer – allowing for 19 inches of additional reach, in fact. Additionally, an optional rear bumper step adds depth and width to accommodate this feature. Meanwhile, a new bed storage box located behind the wheel wells makes secure space for smaller tools and accessories.

Inside the cabin, all 2024 Ford F-150 models now come standard with a 12-inch infotainment screen, as well as a 12-inch cluster screen, while a head-up display is available for the very first time. The refreshed F-150 is also the very first North American Blue Oval model to come with the new Ford Stolen Vehicle Services feature, which can help locate and recover the vehicle in the event that it’s stolen. Depending on trim, the pickup also offers an array of new interior themes, too.

Pro Power Onboard is receiving a new digital interface as part of the refresh, which helps customers better keep tabs on power levels using either the Sync 4 infotainment screen or the FordPass app. Mechanically speaking, the previously-standard 3.3L V6 is gone, replaced by the turbocharged Ford 2.7L V6 EcoBoost across the lineup. In an effort to boost sales, the 3.5L V6 PowerBoost hybrid is now a no-cost option over the standard, twin-turbocharged 3.5L V6 EcoBoost, too. The refreshed pickup features a max payload of 2,455 pounds and a max tow rating of 13,500 pounds, both of which are best in class.

The 2024 Ford F-150 is slated to launch in early 2024, with order banks set to open up tomorrow, the afternoon of September 13th. The automaker notes that it has simplified the ordering process by reducing complexity by 90 percent, while making features such as the extended range fuel tank and Class IV trailer hitch standard across the lineup.

We’ll have more on the 2024 Ford F-150 soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 news, and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.

Comments

  1. steve

    Ford took away the radio knobs and that stinks. volume has to be done in the interface, or changing music channels. I bought a new 2024 HD High country Tuesday ( because Ford won’t build my Super duty King ranch) and I was unhappy with Gm’s little volume knob , but I guess it atleast has one. People hate these Touch screen only Trucks.

    Reply
    1. Michael K

      Uhhh….it still has the exact same switchgear from last year, including a volume knob.

      Reply
      1. steve

        Michael, in the picture tell me where its at ? the big Knob next to the radio is the trailer backing knob, correct ?

        Reply
    2. Tim

      It’s got a volume knob Steve… better look again. lol

      Reply
      1. steve

        the knob on the left is the trailer back up knob, right ? I might be wrong , tell me where its at.

        Reply
      2. steve

        TIM you did your LOL, but your wrong. It does not have one. its touch screen only now. They also took away the station change knob.

        Reply
  2. Plains States Patriots

    Not a huge revelation, but there are some details I like. The swing-away tailgate is practical for me taking bales of hay around on the farm. I don’t know about the heads-up display, but from those who have them on their vehicles, it seems to be useful. I had hoped the F-150 would get the large vertical touchscreen display like the Expedition has. Maybe in future.

    Reply
  3. Shockandawe

    Copied RAM tailgate, couldn’t figure out how to design a gm multi-pro tailgate which is still best in the business. Bumper step optional, standard on all gm trucks and still the best access to the bed. All in all, same old boring truck. Can’t wait to get my 2024 Chevy LTZ crew cab. It was built on Sept. 10, now the wait for shipping.

    Reply
    1. steve

      Shock and awe ,
      I could not wait for Ford to build my super duty any longer. I bought a 2024 High country HD last week. I disagree on the tail gate , its stupid as you have to remove the hitch receiver to use it. I pull trailers all day long, maybe you dont. Gm seats are hard. I like the ride of the truck. The nav is wide, but not tall. GM still loves blown plastic interiors compare to Ford. The duramax is nice, the 10 speed is nice. dash is complicated , its a learning curve, ford much eaiser. fuel tank is larger on GM, to much unpainted exterior moldings on GM. I removed the good for a year tires, installed michelins.

      Reply
  4. Michael K

    This is definitely my favorite tailgate design in the tailgate wars, it’s so simple and brilliant you wonder why this hasn’t been done already. Improves bed access way better than Multi-Pro/Flex which still limits accessibility from the ground. Similar in concept to the RAM and Honda tailgates, but with an opening that preserves handholds on both sides for step in and allows better accessibility with a trailer attached. You can always see how Ford does its homework when it comes to the F-150.

    Reply
  5. Richard Rassh

    Eco-blah

    Reply
  6. Jay Jay

    I wonder why they decided to drop the Limited in favor of Platinum Plus. Name sounds cheap, IMO.

    Reply
  7. Shelbykl

    Gm tail gate is by far the worst, glad Ford did not copy it. Who designs a tailgate step that hits the ball on your hitch when its dropped GM does. Thanks Ford for not copying that one. I was disappointed with no power improvements when you got the Ram coming out with a 500 horsepower in line 6. Not offering the base platinum in a non blacked out version is a miss in my book not everyone wants a blacked luxury truck. This is an 1/2 effort for a refresh and with price increase on that. The Tremor hits 80k now and the 2023 you could not spec a tremor close to that. The King Ranch is now only avaiable with the chrome package ugly wheels. I really liked the 23 base king ranch wheels better. The refresh was about Ford making more money by making you have to buy packages you do not want to get for the options you want. Really like the looks but the packaging really sucks. Like the tail gate design to me its the best so far.

    Reply
  8. Luna34

    No more King Ranch Trim?

    Reply
    1. Jay Jay

      King Ranch is still available.

      Reply
  9. D H

    Well after being a Ford owner for the last 50 years many F150 s , Being a 100% Disabled Veteran I will no Longer be able to Lease one. Can’t afford to .

    Reply

Leave a comment

Cancel