Even though it’s investing heavily in all-electric vehicles, Ford remains dedicated to hybrids as well, which the automaker believes will continue to be strong sellers for years to come. However, CEO Jim Farley still previously admitted that he was a bit surprised at just how popular the Ford F-150 PowerBoost hybrid became when it launched for the 2021 model year, at least part of which is driven by its incredibly useful Pro Power Onboard feature. That’s precisely why the automaker decided to make the twin-turbocharged 3.5L V6 PowerBoost cheaper and easier to obtain in conjunction with the 2024 Ford F-150 refresh, too.
As FoMoCo pointed out, the 2023 Ford F-150 was the best-selling full-hybrid pickup in the U.S. through the first half of 2023, and sales of that particular model were also up 28.1 percent over that same time span – with the hybrid accounting for 10 percent of all F-150 pickups sold. However, Ford is aiming to double that mix in the 2024 model year, and make the PowerBoost one of the best-selling hybrids of any kind in the U.S., too.
To accomplish that goal, 2024 Ford F-150 customers will find that opting for the PowerBoost powertrain – which is now available on the XLT through Platinum Plus – over the standard twin-turbocharged 3.5L V6 EcoBoost costs precisely the same. This means that customers can get a more powerful and efficient powertrain in their new pickup for the same price, along with 2.4kW of Pro Power Onboard as standard, while the more powerful 7.2kW capacity can be added as an option.
“We’re making hybrid more accessible to our customers, giving them the power of choice by offering it as the same price as the 3.5L EcoBoost,” said Andrew Frick, vice president, Sales and Trucks, Ford Blue. “This is the latest example of Ford democratizing technology for all truck customers. We did it with EcoBoost engines and with high-strength, military-grade aluminum alloy bodies for greater capability, and now we’re doing it with PowerBoost Hybrid.”