Ford Authority

2024 Ford F-150 Pricing Revealed, Lineup Gets More Expensive

The refreshed 2024 Ford F-150 was revealed just last night, presenting buyers with some styling and tech updates, as well as a bevy of new features and various other tweaks for the entire lineup – including the Tremor and Raptor family. The build and price configurator also went live this morning, giving us not only the chance to virtually create our perfect pickup, but also take a glimpse at how pricing stacks up against its predecessor. As it turns out, the 2024 Ford F-150 has in fact gotten more expensive, just like the 2024 Ford Maverick pickup and the redesigned 2024 Ford Ranger.

2024 Ford F-150 Pricing
2024 Ford F-150 2023 Ford F-150 + / – 2023 Price
XL $36,570 $34,585 +$1985
STX $43,895 N/A N/A
XLT $47,620 $42,940 +$4680
Tremor $63,950 $61,330 +$2620
Lariat $64,995 $57,480 +$7515
King Ranch $73,730 $63,225 +$10505
Platinum $73,425 $64,915 +$8510
Raptor $77,980 $76,775 +$1205
Raptor R $109,555 $107,350 +$2205
Destination and Delivery $1,995 $1,995 $0

The 2024 Ford F-150 lineup is more expensive across the board than the outgoing 2023 model, with increases ranging from $1,205 for the regular Raptor all the way up to a whopping $10,505 for the King Ranch. The STX is a new trim level for the 2024 model year – it was previously an optional package – which means that we have nothing to compare it to, of course. It’s also worth noting that while the 2023 XLT’s base configuration was as a regular cab, the 2024 model comes standard as a SuperCab, which somewhat accounts for that price increase.

As was the case with the 2024 Maverick and Ranger, at least some of these price increases can be attributed to a number of changes in equipment that have taken place as part of this refresh. For example, the 2024 Ford F-150 now comes standard with the 12-inch infotainment screen across the entire lineup, and it has ditched the previously-standard 3.3L V6, replacing it with the turbocharged Ford 2.7L V6 EcoBoost as well.  Meanwhile, the Tremor gets a unique front fascia and other tweaks, while the Raptor is equipped with new dual live-valve Fox shocks.

The 2024 Ford F-150 is slated to launch in early 2024, and in the meantime, FoMoCo notes that it has simplified the ordering process by reducing complexity by 90 percent, while making features such as the extended range fuel tank and Class IV trailer hitch standard across the 2024 F-150 lineup, too.

We’ll have more on the 2024 Ford F-150 soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 news, and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. John

    You think it’s expensive now wait till when the UAW contract goes through.

  2. Dave

    They can’t sell the damn things now, so they double down and raise prices? I priced a bare bones regular cab XL with the only options being 4WD and a bed liner. 44 grand! Insane!!

  3. CP

    All of the increases mean nothing until they are sold. Ha. Ha. Ha. They can’t sell what is sitting on the lots now.

  4. Michael K

    The price increases are really significant for the XLT. Comparing my 2021 XLT Sport (302A) to an equivalent ’24 configuration nets a nearly $8K price increase. And the only gain for ’24 is a full LCD IP and Blue Cruise hardware. But what does fill in the XLT gap is the STX, which is now priced like the most popular XLT configuration from last year. However STX is basically an XL which has far less content. So the price increases are way more severe than they appear to be at first glance. They are really trying to correct the pricing on their best selling trim levels.

  5. Michael Murray

    What happened to the F150 Lobo announcement?

    1. Mf

      Agreed. It better be badass with the predator motor at this point.

  6. Shane

    And Americans still won’t ever buy EVs. Not a surprise reading this week’s articles on how EVs are failing because people aren’t buying them at the rate they need Americans to buy them. Obvious that EVs are dead to Americans.

  7. Bob

    Better to spend a few grand on that old truck & laugh at the dealer as you pass by.
    New is nice, much nicer to have a paid for truck with no payment book.
    Base XL for $36,000.00 plus tax-title plates…Just say NO!
    Same with EV’s the gubbermint is trying to cram into our garage. NO!!!
    Went by the local Ford dealer last week, lots of new trucks with MSRP plus markups.
    Many dealers still have 22’s sitting on the lot. lol

  8. Shockandawe

    Relax, recalls are still standard on all models! Taillights are now 8k instead of previous 5k, plus you gotta pay for that high tech tailgate.

  9. Tom Lanemann

    “FoMoCo notes that it has simplified the ordering process by reducing complexity by 90 percent” – translated this means you no longer really get to build & get what you want. guess i will keep my current truck a little longer, and maybe just replace the engine & upgrade the interior some. 2012 with 221,000 miles and still going strong.


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