The debut of the 2024 Ford F-150 earlier this week was one chock full of not only minor changes such as styling, but also some revealing new features – some of which were expected, while others came as a bit of a surprise. We already knew that the refreshed pickup was getting a new emblem, and it was safe to assume that the entire lineup would receive some sort of price increase as well, while The Blue Oval is also working to sell more hybrids by price matching that powerplant with its ICE counterpart. However, what we didn’t know – until the reveal – is that the 2024 Ford F-150 will also offer the automaker’s Stolen Vehicle Services feature.
The 2024 Ford F-150 will be the very first FoMoCo model sold in North American that is equipped with Stolen Vehicle Services, which is a connected service designed to help locate and recover stolen vehicles. This feature launched in Europe nearly two years ago, and uses a vehicle’s sensors to determine when someone might be trying to steal a vehicle before alerting owners via the FordPass app. If the owner agrees that something fishy is going on, the feature automatically notifies police.
In Europe, Ford is able to go so far as to deactivate certain features of a vehicle remotely if it is in fact stolen, making it easier for police to track down. The automaker also operates a 24/7 call center specifically for this feature, which has safeguards built in for times when a false alarm might happen.
Customers that want to take advantage of Ford Stolen Vehicle Services must opt in to activate the feature, as it uses location data to function. As is the case in Europe, 2024 Ford F-150 owners will receive an alert if someone has gained unauthorized access to their pickup – even if a person is trying to tow the vehicle away. Owners can then open the FordPass app and report the vehicle as stolen, with help from the 24/7 call center, after which authorities will work with employees to locate the vehicle – while the owner receives updates along the way.