Ford Authority

Ford Argentina Sales Jumped 40 Percent In August 2023

Ford Argentina sales increased 40 percent to 3,368 units in August 2023 compared to August 2022 results. The figures placed Ford as the fifth best-selling car brand in Argentina, behind Toyota, Renault, Fiat and Volkswagen.

Individual model sales performance was as follows:

During the first eight months of the 2023 calendar year, Ford Argentina sales increased 36 percent to 25,445 units.

Sales Results - August 2023 - Argentina - Ford

MODELAUG 2023 / AUG 2022AUGUST 2023AUGUST 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
BRONCO SPORT-87.04% 21162-27.54%734 1,013
ECOSPORT-98.47% 4261-53.87%1,539 3,336
F-SERIES+178.57% 3914+56.06%451 289
KUGA-96.43% 256-97.00%7 233
MAVERICK-78.35% 76351+7.51%2,189 2,036
MUSTANG+1,000.00% 111+161.22%128 49
RANGER+110.27% 2,8051,334+94.64%16,167 8,306
TERRITORY+103.23% 18993+8.96%2,566 2,355
TRANSIT+89.66% 220116+54.36%1,610 1,043
FORD TOTAL+40.45% 3,3682,398+35.76%25,445 18,742

The Ford Authority Take

FoMoCo’s solid commercial performance in the South American country continued in August as sales volume experienced notable growth. Not only did Ford registered the month’s highest increase in Argentina market, but August also represented its ninth consecutive month of growth there.

Next-Generation Ford Ranger South America - Exterior 001 - Front Three Quarters

The Ford Ranger was the primary model responsible The Blue Ovals’ growth. Not only did the pickup establish itself as the brand’s best-selling model in the country during the month, but it was also the best-selling midsize pickup in Argentina for the first time in many years. In fact, the Ranger overtook the Toyota Hilux for the segment-specific sales crown thanks to the arrival of the all-new, next-gen Ranger.

The Ford Transit was The Blue Oval’s second best-selling model in Argentina, posting 220 units. Other models to see growth were the Territory, Mustang, and F-150.

About The Numbers

Further Reading & Sales Reporting

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