Ford Authority

Ford Bronco To Be Sold In China With Minimal Changes

Ford China has undergone its fair share of struggles recently in a hotly contested markup, which has since led to a fairly substantial reboot for the brand in that country. While it previously designed models specifically for Chinese customers, FoMoCo is now focused on exporting existing vehicles there, though it will still manufacture some – like the new Ford Ranger – in China as well. Meanwhile, the Ford Bronco will be sold in both Europe and China – albeit in limited trims and configurations – but the Chinese version of the rugged SUV will look slightly different than the one sold in North America, according to Car News China.

Ford Bronco Ministry of Industry and Information Technology China - Exterior 001 - Front Three Quarters

While The Blue Oval previously announced that it would be exporting the Ford Bronco from the U.S. to China, this new report indicates that the SUV will instead be assembled by Jiangling Ford – a joint venture between FoMoCo and Jiangling Motors – starting next year. Regardless, as part of its application to sell the Bronco in China, Ford submitted some images to the Ministry of Industry and Information Technology (MIIT), which gives us our very first look at what we can expect from the Chinese version of the distinctly American model.

While the Chinese Ford Bronco looks mostly identical to the American version, there are a few interesting differences, starting up front with a tiny “Ford” script located above the standard “Bronco” lettering in the center of the grille, perhaps because that nameplate doesn’t quite enjoy the built-in brand recognition that it has in the states. There are a couple of badge differences in the rear as well, including “Bronco” being spelled out underneath the Blue Oval badge, along with additional Mandarin letting on the opposite side of the tailgate.

Ford Bronco Ministry of Industry and Information Technology China - Exterior 003 - Rear

From there, details regarding the Chinese Ford Bronco – including what trims will be available there, as well as how much the SUV will cost – remain a bit murky. This report notes that the turbocharged 2.3L I-4 EcoBoost will be available along with an automatic transmission, but there’s no mention of the twin-turbocharged 2.7L V6 EcoBoost, nor the seven-speed manual gearbox. Regardless, production and sales of the Chinese Bronco are expected to begin at some point in 2024.

We’ll have more on the Bronco soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Steve

    Whoa, whoa, whoa, hang on a sec. Ford is going to sell these to COMMUNIST China. A country that aided Russia in the invasion of Ukraine. A country that supports North Korea. How many US reservation holders are still waiting for their Bronco? I’m sorry Ford but WTF?

    1. Bill Byrne

      Great comment, they seem to be many fords in china, I think even the one new Lincon 2024 is made there and sent to USA to sell! after 40 years of a ford customer, after the Maverick FEASCO ,we are done. and they dont seem to care.

    2. Bill

      Stop believing the crap faux news tells you every day. Not all Chinese are bad. We all share this planet.

  2. Tony (uk)

    FORD has yet to make a $ profit in china. Its lost billions of $ in aborted india and russia ventures.
    Focus on your traditional core markets Ford!!!!


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