Ford Authority

Ford Colombia Sales Fall 23 Percent In August 2023

Ford Colombia sales decreased 23 percent to 446 units in August 2023 compared to August 2022. Individual model sales performance was as follows:

During the first eight months of the 2023 calendar year, Ford Colombia sales increased four percent to 3,720 units.

Sales Results - August 2023 - Colombia - Ford

MODELAUG 2023 / AUG 2022AUGUST 2023AUGUST 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
BRONCO SPORT+204.35% 7023-61.77%268 701
EDGE-43.75% 1832-35.20%127 196
ESCAPE-71.06% 79273-64.74%434 1,231
EXPLORER-6.67% 4245+5.12%390 371
F-SERIES* 400+975.00%301 28
MUSTANG-100.00% 03+7.14%30 28
RANGER-12.44% 169193+114.03%2,151 1,005
FORD TOTAL-22.97% 446579+4.32%3,720 3,566

The Ford Authority Take

Ford Colombia sales fell again during August, with a noticeably higher drop than that experienced in July. As such, this represents Ford’s second consecutive sales decline in the Colombian market. However, the brand is still in the green for sales at this point in 2023.

In fact, most Ford Colombia models sold fewer units in August than the same month the previous year. The massive double-digit contraction of almost 200 units of the Ford Escape stands out as a sore point, as well as the notable commercial setback of the best-selling Ford Ranger both year after year and with respect to the solid performance from the previous month.

The only nameplate that managed to increase its registrations in August was the Ford Bronco Sport. The compact crossover continued its solid performance in Colombia with a considerable triple-digit increase that represents its third consecutive monthly increase.

About The Numbers

  • All percent change figures compared to Ford Colombia sales in August 2022, unless noted otherwise

Further Reading & Sales Reporting

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