Ford Authority

Ford Maverick Discount Non-Existent In September 2023

Once again, The Blue Oval has not made any Ford Maverick discount available during September 2023, a direct results of sustained high demand and relatively low supply of the compact pickup. As this has been a common scenario for most of the compact pickup’s 2023 model year, the lack of discounts or incentives this month is not exactly a surprise.

For context, below we have included the Ford Maverick discount offers (or, perhaps more appropriately, the lack thereof) throughout the 2022 calendar year, as well as the 2023 calendar year to date.


The good news is that production of the Maverick stayed on track during July, meaning that supply of the compact pickup at the dealer level will likely continue to improve. Production of the 2023 Ford Maverick is set to end in October, however, and some orders could be pushed to the 2024 model year as FoMoCo continues its mission to produce enough units to answer extremely high demand.

2023 Ford Maverick

Ford Maverick Pricing

For reference, here are the 2023 Ford Maverick trim levels and their corresponding starting MSRPs, including the destination charge and acquisition fee:

  • XL – $24,835
  • XLT – $27,095
  • Lariat – $30,595


  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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    How many XL hybred orders will be moved to 2024? Will we get price protection or the Ford fickle finger of fate? Most likely the latter. Good luck folks!!

    1. Don

      The day before the UAW goes out on strike, I received my build date/VIN # email on the Sept 2022 order for a 2023 Hybrid Lariat. It will be a 2024 model with a week of Nov. 20 build. I wonder, due to the strike, how many emails I will get notifying me of “supply chain” issues due to the strike? Glad to finally get the build notice and hope to have the truck before Christmas.

  2. Bob

    Ford Dealers are horrible to their customers. Ford corporate is under producing the Maverick to keep the shortage up. Ford, who could make, 607,568 mustangs decades ago. Made 83,898 Mavericks last year. That’s just deliberate.

  3. Linda McQuerry

    I ordered a 2024 Ford Maverick in that “window” before it closed. It is being built in Mexico. How can I find out about the progress on the “Build”?


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