Ford has invested heavily in all-electric vehicles and battery technology over the past few years, and in Europe, it plans to sell nothing more than EVs in its passenger vehicle lineup by 2030 or sooner. Martin Sander – Ford Model e Europe General Manager – is at the forefront of that effort, overseeing the automaker’s European electric transition and the launch of a multitude of new products, including the new Ford Explorer EV and another new all-electric crossover riding on Volkswagen’s MEB platform. Now, Sander has been recognized for those efforts by Automotive News, which just gave the Ford Model e Europe boss a Eurostars 2023 award.
Each year, Automotive News Europe recognizes the leading executives in the industry, which over the past year, has proven to be a rapidly evolving and challenging space. Martin was one of 15 winners chosen by the editors of Automotive News Europe, and received his award at a gala dinner on the eve of the IAA Mobility show in Munich, Germany.
“Ford has radically changed its strategy in Europe as it plans to go full-electric with its passenger cars by 2030,” AN said of its selection. “Sales and product goals include 600,000 EVs annually in Europe by 2026, including five full-electric vans and four full-electric cars by 2024. Future Fords sold in Europe, including a range of vehicles built on the automaker’s second-generation EV platform, will emphasize Ford’s American roots with the spirit of iconic products such as the Bronco, the F-150, and the Mustang.”
“Thank you Automotive News Europe and Luca Ciferri for the recognition with one of this year’s EuroStar awards,” Sander said. “To radically change our strategy at Ford Motor Company in Europe and go full-electric with our passenger cars by 2030 takes the commitment of the whole team and I am honored to lead this transformation in Europe.”