Ford Ranger Defeats Jeep Gladiator In Europe

Since the mid-size version of the Ford Ranger launched in a number of global markets – years before it came to the U.S. in 2019 – the pickup has proven to be incredibly popular in those parts of the world. In fact, as even the Ranger Raptor was sold overseas years before its pending American debut, The Blue Oval continues to expand its international Ford Ranger lineup with a bevy of variants including the Wildtrak X, Tremor, and soon, what appears to be a hybrid version of the mid-sizer for right-hand drive markets, too. Across Europe, the Ford Ranger has long proven to be a more popular entity than the Jeep Gladiator as well, which has seemingly played a role in that model’s demise in that particular market.

Fresh off the debut of the refreshed 2024 Jeep Gladiator, Stellantis revealed that the off-road-focused mid-size pickup will no longer be sold in Europe, where customers could previously only purchase that particular model with a diesel engine. To mark the end of Gladiator sales in Europe, Jeep is releasing a special variant dubbed the “FarOut” Final Edition, which is already available to order. It contains a host of unique features including a special tailgate plaque, black freedom fender decals, 18-inch granite crystal aluminum wheels, tubular side steps, a body-color hardtop, and McKinley leather seats.

Jeep notes that the discontinuation of the Gladiator in Europe is due to the brand’s EV pivot in that region, which includes the recently-launched Avenger and three fully-electric vehicles set to join it by 2025 – including the Recon and Wagoneer-S – as it aims to achieve a 100 percent all-electric sales mix in Europe by 2030. However, it’s also clear that the Gladiator – even in all-electric form – doesn’t appear to have presented the Ford Ranger with any sort of serious threat in that market.

“The Jeep Gladiator is the most iconic Jeep truck, and the FarOut Final Edition represents the proper tribute to its popularity and success,” said said Eric Laforge, Head of Jeep Brand in Europe. “The Jeep Brand priority is now the electrification of the entire lineup with additional three new full electric vehicles that will be launched in Europe within 2025.”

We’ll have more on the Ranger and its competition soon, so be sure and subscribe to Ford Authority for more Ford Ranger news and non-stop Ford news coverage.