Ford Authority

Ford Ranked Sixth In Top 20 Leased Brands Of Q2 2023

In recent years – as new and used vehicle prices have soared – fewer and fewer customers are opting to lease, part of which can be blamed on the fact that automakers simply aren’t subsidizing leases with the sort of deals that they once did, mitigating its advantage in terms of monthly payments versus financing. Regardless, Ford continues to outpace much of the market in that regard, ranking sixth among the top 20 leased makes of Q1 2023 by accounting for 6.10 percent of the total leased vehicles over the time span. Now, that trend continues, as Ford once again ranked sixth among the top 20 leased brands across the second quarter of the year, according to Experian’s State of the Automotive Finance Market report for Q2 2023.

Top 20 Leased New Automotive Makes Experian Q2 2023

In the first quarter of the year, Ford finished as the sixth most leased make by accounting for 5.92 percent of the total leased vehicles over the time span, ranking it behind Honda (10.42 percent), Chevrolet (7.76 percent), Toyota, Nissan (7.24 percent), and Jeep (6.69 percent), but ahead of BMW 5.27 percent), Kia (4.57 percent), Hyundai, Subaru (4.10 percent), Mazda, Volkswagen (3.49 percent), Audi, Tesla (3.06 percent), Mercedes-Benz, Lexus (2.77 percent), Acura, GMC (2.64 percent), Volvo (2.07 percent), and Buick.

Ford’s performance here is particularly notable as 82.89 percent of its customers opted to finance their new vehicle in Q2 2023, versus just 17.11 percent that chose to lease. Meanwhile, the percentage of new vehicles that are being leased has declined over the past couple of years, too.

As Ford Authority previously reported, lease rates continue to remain far below historical standards, which is creating problems for institutions such as Ford Credit. Part of this trend can be attributed to the fact that without incentives, leases don’t necessarily offer lower monthly payments than loans anymore, mitigating one of their biggest advantages.

We’ll have more on leasing trends soon, so be sure and subscribe to Ford Authority for comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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