Ford Authority

Most Lincoln Customers Opted To Finance In Q2 2023

At least in recent history, the majority of Ford and Lincoln customers have opted to finance their new vehicle purchases rather than lease, which hasn’t always been the case – particularly across the entire industry. However, both Ford and Lincoln continued to lead the proverbial pack in that regard in the first two quarters of 2021. In Q1, 60.18 percent of Lincoln owners opted to finance their new vehicle, versus the 39.82 percent that leased instead. Now, according to the latest version of Experian’s State of the Automotive Finance Market report, that trend also continued in Q2 2023.

Experian State of the Automotive Finance Market Q2 2023 Finance VS Lease Rates

While 82.89 percent percent of Ford buyers opted to finance their new vehicle in Q2 – compared to the 17.11 percent that chose to lease – the former figure was a little smaller for Lincoln, as has historically been the case. On the luxury side of The Blue Oval, 57.60 percent of customers opted to finance their new vehicle acquisition in the last quarter, compared to 42.40 who opted to lease. While that total represents a small decline versus the first quarter of the year, one could easily blame it on interest rates, which have risen multiple times over the past few months and could potentially continue to do so as the Federal Reserve aims to cool off soaring inflation.

Compared to other automakers, Lincoln still ranked near the top in terms of finance mix. In terms of its luxurious peers, the brand trailed only Genesis, Jaguar, Land Rover, and Lexus in that regard, ranking ahead of BMW, Mercedes-Benz, Cadillac, Acura, Infiniti, and Audi.

As Ford Authority previously reported, lease rates continue to remain far below historical standards, which is creating problems for institutions such as Ford Credit. Part of this trend can be attributed to the fact that without incentives, leases don’t necessarily offer lower monthly payments than loans anymore, mitigating one of their biggest advantages.

We’ll have more insights like this to share soon, so be sure and subscribe to Ford Authority for more Lincoln news and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Ford Owner

    Leasing is preferred for expensive vehicles, so if the owner does not like the vehicle, the lease can be ended with some loss. But buying with a loan is more cost efficient for the owner who can resell, sometimes with gains. I always buy my vehicles since 1976 and I resell them after 20 years or more of ownership.

  2. Harmony

    Leases use to be cost- effective, not so anymore. No wonder most folks opt to purchase. Also the length of leases keeps increasing. Hard to find 24 month leases anymore, most are 36 months. By the time 36 months rolls around, you sometimes have some to purchase new tires, get a brake job, etc. People don’t want to dump money into a leased vehicle.


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