Over the past several months, Ford Authority has spotted a large number of 2024 Ford F-150 prototypes out testing, including the base XL trim, an Iconic Silver XL with unique lighting elements, a Tremor, Lariat, Platinum, Raptor, Raptor R, Heritage Edition, an XLT with the STX Package, and a Platinum with the optional Black Appearance Package, just to name a few. Over that time span, we’ve also learned a lot about the forthcoming, simplified, refreshed pickup, though there are still a lot of unknowns, too. However, that will soon no longer be the case, as the 2024 Ford F-150 reveal is set to take place tonight at a special event dubbed “F-150 Fest” at the Detroit Auto Show, which our readers can watch live via the video embedded below at 8pm ET.
As the 2024 Ford F-150 is receiving a mid-cycle refresh – not a redesign – the venerable best-selling pickup won’t be offering customers any dramatic changes, though there are plenty of notable ones. On the outside, the F-150 has been treated to a revised front fascia with new headlights, an updated grille design, and on some models, an available modular front bumper and a redesigned Ford Blue Oval badge.
The center portion of the 2024 Ford F-150 will carry over largely unchanged, save for the addition of newly optional 22-inch wheels. The same can’t be said for the rear, however, which features a new taillight design that ditches the old c-clamp shape for one that’s similar to the F-150 Lightning. Perhaps more notably, the 2024 F-150 will finally debut a long-awaited multifunction tailgate with a center portion that opens independently, as Ford Authority reported yesterday.
Along with a possible new hybrid variant and Lobo trim, the 2024 Ford F-150 is also set to receive some interior updates, with a design that’s similar to the redesigned 2023 Ford Super Duty, as well as broader availability of BlueCruise. Retail order banks are scheduled to open the afternoon of September 13th, at which time the build and price configurator will also go live. Regardless, there are sure to be some surprises in store tonight, so be sure and bookmark this page and watch the 2024 Ford F-150 reveal live right here, as it happens!