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Ford Authority

What Should Lincoln Call Its Upcoming Aviator-Sized Electric Vehicle?

Though the Ford Explorer EV recently debuted in the European market, it’s essentially nothing like the all-electric version of the long-running crossover that will debut in the North American market after it enters production in 2025. Rather, that model – along with a Lincoln Aviator EV of sorts – will be three-row crossovers riding on the new, dedicated, GE2 platform, and both will be produced at the Oakville Assembly plant in Canada. However, as Ford Authority reported a little over a year ago, the Lincoln Aviator EV may be called something entirely different.

This prior report suggests that not only will the Aviator EV will feature styling elements inspired by the Lincoln Star concept, but that it may very well wear the Star name, too. In fact, Ford even filed to trademark “Lincoln Star” last year as well, indicating that it is at least considering using that name on a future production model in some capacity – whether it be the Aviator EV or something completely different.

While additional rumors surrounding the future all-electric Aviator-sized vehicle remain scant, Ford CEO Jim Farley did recently hint that the Explorer EV will feature a large frunk, Pro Power Onboard, three-rows of seating, sleek styling, and around 350 miles of range, all of which could possibly be shared with its Lincoln counterpart.

At this point, it seems at least somewhat likely that FoMoCo will go in a different direction rather than just naming the future luxury all-electric crossover the “Aviator EV,” “Aviator Electric,” “E-Aviator,” or something similar, but then again, it could choose to keep things simple. Regardless, we’re curious to hear what you think – should Lincoln stick to something simple, like one of those monikers or simply adding an “E” to the name of the all-electric Aviator, or come up with an entirely new name like the Star? Let us know by voting in the poll below!

We’ll have more on the Lincoln Aviator EV soon, so be sure to subscribe to Ford Authority for the latest Lincoln Aviator news, Lincoln news, and continuous Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Ford Owner

    When will Ford reveal these two new electric models?

    Reply
    1. VINCE COREIL SR

      Call it the Goose. For that will be its history. LINCOLN GOES ALL EV. COUNT ME AND FAMILY OUT. EV not survivable with us country folks.

      Reply
      1. JME80

        With you on that! Cadillac is going down that path, too, as are a lot of the luxury manufacturers.

        Reply
      2. Johnson Whipple

        Amen Vince.. This is the real truth. They are trying to force all Americans into EV’s. Ford will go bankrupt when it shifts to full EV production.

        Reply
    2. Mike

      Use a stealth fighter jet name.
      Aviator Nighthawk, Aviator Lightening, Aviator Have Blue,… Comanche, Valkyrie, etc. If it is still an Aviator, than keep that name at least… however, I’m not in marketing and don’t know anything. 🙂

      Reply
    3. Frederick Hale

      Aviator Co-Pilot

      Reply
  2. zippy

    I hope they don’t go with something dumb like EViator.

    Reply
  3. Joe

    Don’t build it, we don’t want it. You killed off the Naultilus to build it in China and killing off the Corsair after 2025 for another EV. We own both models (2022) and have owned Ford products for over 50 years, a lot of them. We don’t want EVs, you will probably lose us.

    Reply
    1. Tom

      Chill out. The new Nautilus is imported from China because there is no factory in North America available to assemble this vehicle. The Edge and Nautilus have been assembled at the Oakville assembly plant. This assembly plant will be converted to assemble EV products. Lincoln needs this vehicle, otherwise Lincoln dealers will only have three vehicles to sell.

      Lincoln is moving to an all electric lineup. The Chinese Nautilus is only a temporary product until the North American EV 2 row is available.

      Reply
      1. Doug Blue

        They should call it the EVator…

        Reply
      2. masb1955

        Yeah, so let’s have the CCP build it.

        Reply
    2. FLP

      Yes!

      Reply
    3. masb1955

      Corsair=Escape.

      Reply
  4. Al

    They can call it anything they want as long as it’s priced for the general public. Bu, as we’ve seen lately, that’s not likely.

    Reply
  5. KENNETH LICHTIG

    SC/AMP

    Reply
  6. Michael K

    Lincoln Star works for me! Although if they are discontinuing the ICE Aviator they may just want to use that.

    Reply
  7. Adam H

    Lincoln Aileron. Still aviation themed and they can state the definition as an advertisement… “used to control lateral balance.”

    Reply
  8. David Dickinson II

    This horse has left the barn but, since Lincoln is a brand in search of a destiny, Ford would have been better off to have turned Lincoln into its EV-only division and kept the rest of the company ICE. It would have given Lincoln a reason to live, and it would have fit the premium persona Ford is pursuing with EVs.

    Reply
  9. Lincoln Fan Mark

    There have been rumblings in recent weeks that should give Farley, and other auto manufacturers’ leadership, pause. Dealer inventories of luxury EV’s are reportedly soaring and even Mercedes is offering generous rebates with little success as their lots fill up. EV’s remain an expensive niche market. Unless the federal government attempts further social engineering, i.e., $10 a gallon gas, rationing, spot gas shortages, and taxpayer funded rebates, there won’t be any “pull” for more than maybe 7% of the buying public according to a well connected friend who worked in the industry his entire career and who remains in touch with ownership at large, multi-brand dealerships. Lincoln, Ford, and other brands may come to regret their haste in eliminating ICE vehicles (and the capability to produce those domestically) from their lineups. Toyota is looking pretty wise for emphasizing hybrids and retaining other ICE vehicles. I hope the domestic nameplate brands realize eliminating a vehicle such as the ICE Aviator is foolish.

    Reply
  10. Bill

    going to all Ev is going to bite them in the butt!!!!!!!! Just watch and see. With all the billions that they have put into this EV push I have to wonder what is going to happen when MOST don’t want one. Could be a game changer and not in a good way.

    Reply
  11. RED DUDLEY

    AS A 45 YEAR FORD DEALER EMPLOYEE, ( RETIRED ), THE GOVERNMENT IS PUSHING
    THE EV,S WAY TO FAST WITHOUT ANY INFRASTRUCTURE TO SUPPORT THEM,
    (READ CHARGING STATIONS ). I PREDICT THE GAS BUGGY WILL HAVE ANOTHER GOOD
    45-50 YEARS LEFT TO IT. DON,T DUMP THE OLD TO GO WOKE HERE FOLKS.
    THE PUBLIC DOES NOT WANT THESE DAY DREAMS, (YET)

    Reply
  12. MJ

    Tesla, like Lincoln, is a luxury brand. Tesla’s on track to sell 2m vehicles globally this year, with the majority of them being sold in the U.S.

    Lincoln sold a very uninspiring 83,686 vehicle in the U.S. in 2022. Makes sense for Lincoln to go “all-in” on EV’s that’s where the growth and future is.

    I think Lincoln is finally going in the right direction. Can’t wait to see how this new EV looks, I bet it will be a home-run.

    Reply
    1. masb1955

      Tesla and Lincoln luxury brands? HA, HA, HA, HA!

      Reply
  13. Richard Jones

    Call it “Fortunate” if it recall free.

    Reply
  14. Dean Carico

    Another unneeded EV can’t they see people are already tired of Ev’s, build good reliable vehicles they will sell! hybrid much more realistic.

    Reply
  15. Bill

    The Bankrupter

    Reply
  16. Dave Mathers

    The Zephyr.

    Reply
    1. Ray

      If they can make it wind powered, this would be the appropriate time to bring back this name …and then change it to MKZ again

      Reply
  17. Prentice Ethington

    The Edsel.

    Reply
    1. Zen P

      Prentice beat me to the punch! The Edsel

      Reply
  18. FRANK \'Tom\' JONES III

    Call it “Valkyrie”

    Reply
  19. JWS

    The “Dis-Charger”!

    Reply
  20. Paul Dunton

    SO Ford only produces a handful of SUVs and trucks, and the Mustang now? What is happening with them? They used to have a full suite and be competitive on every front including luxury. Now Lincoln is tiny and the Ford portfolio shrinking. Is this a recipe for long term success?

    Reply
  21. Ed Witt

    Lincoln as had a ton of name changes in the last two decades. That can confuse consumers so I’d stick to something Aviator to continue the brand identity in the market place.
    Love the brand,
    Ed

    Reply
  22. CP

    Call it Junk and a total waste of earth’s precious resources. The EV evolution is nothing but a criminal enterprise.

    Reply
  23. Jose Cartagena

    Lincoln Electrificada very beautiful feminine name. I love my Lincoln Aviator grand touring black label.

    Reply
  24. Mf

    Lincoln Oceangate Titan

    Reply
  25. HenryD

    Please no name with E or EV or play on EV stuff please. Just call it a real name. The smaller one should be called Focus and the LWB one should be called Direction. But wait, Ford just cancelled the idea again so Lincoln will now have no Focus or Direction. I guess that’s about it for Lincoln.

    Reply
  26. The Real Deal

    Ford has gone too WOKE, sad to say. I own 4 Lincolns ( currently in my second MKZ Hybrid, I love it) and will have to go elsewhere for next vehicle. I WILL NOT buy a vehicle that is produced in China, no way! Too bad they don’t care about America…
    New CEO, and a new Board would help. Somebody give me an Amen!

    Reply

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