Set to enter its third year of production, the all-electric Ford F-150 Lightning hasn’t received any major updates thus far, but there are two new models joining the lineup for the 2024 model year – the Flash, which comes equipped with some more popular options among customers at a more reasonable price, and the Platinum Black, which is a pricier, dark-themed model with all the bells and whistles. Recently, Ford Authority was able to check out the new 2024 Ford F-150 Lightning Platinum Black up close, giving us a better look at its unique features.
Those start up front with a black Ford oval badge and a smoked signature light bar, which is just part of a theme that highlights the fact that the 2024 Ford F-150 Lightning Platinum Black is the first production FoMoCo truck to feature a matte wrap from the factory. That theme continues down the sides, where we find Agate Black accented power-deployable running boards, Agate Black door handles, and 22-inch matte black wheels and lug nuts.
In the rear, the F-150 Lightning Platinum Black features a black-on-black Lightning badge that the company says will “appear to” glow when lights flash over it at night, along with a soft-shell black tonneau cover. BlueCruise 1.2 is available as an option, and the recently-tweaked Pro Power Onboard will now work while the truck is switched off.
The 2024 Ford F-150 Lightning Platinum Black features a lofty starting MSRP of $97,995, but production is limited to just 2,000 units. Deliveries are currently slated to begin in early 2024, though order banks opened up back in September, with production set to kick off at the Rouge Electric Vehicle Center in December, as Ford Authority reported last week.
We’ll have more on the Lightning soon, so subscribe to Ford Authority for the latest Ford F-150 Lightning news, Ford F-150 news, and for continuous Ford news updates.
Comments
Mattes are downmarket enough, but black matte looks unfinished. Together with black wheels, I’d say the look is half of what others look like, (in terms of “guess what I paid for this?”) and looks beyond terrible. Don’t manufacturers and buyers have ANY class anymore?
Blonde, brunette or red head, you don’t like choices? Not for you, we got it.
I love matte no matter what car …down maket. Interesting insult to somones taste. you don’t have to buy! Problem solved.
$97,995!?! And Ford wonders why its electric vehicles aren’t as expected? Good grief!! I live very near the BlueOvalSK battery plant project in Kentucky. With prices like this Ford can only hope to sell its batteries to other, more successful, manufacturers.
Not only will they sell them all, dealers will charge ADMs for them. Worth it? No. Makes sense? No. It’s 2000 limited build trucks, don’t let it rustle your feathers, get a $40K ICE F150 instead, you have choices.
I doubt that. Limited edition or not, there’s nothing different about it than a regular platinum with a wrap. One could have the same thing getting the truck wrapped on their own.
I suspect these will fail to sell, because there’s no real content here outside of a wrap, and a “smoked signature light”, which is probably a tinted wrap anyways. So unless you can get it for the same price as a regular platinum lightning… There’s no benefit.
selling
So, they go to the trouble to make a matte black model and they decide to go with a glossy fake grill instead of the matte fake grill…
Probably because it’s glossy underneath the wrap?
Or maybe it’s a different shade of black since it’s unpainted plastic, and the wrap looks different?
The fact that it’s a wrap is interesting to me. It’s a cheap cop out on one hand, and on the other hand it won’t last as long. But I get it, because matte paint is a nightmare to keep looking right, and a wrap you can just peel it off and reapply once it gets ugly.
Honestly, if this doesn’t completely tank, it’s probably an omen of things to come, where automakers will make special editions of cars by wrapping them some wacky color, somthry don’t have to reconfigure their paint lines for it.