Ford’s China strategy has changed considerably in recent months, with the automaker more keen to export existing models into that country and build them locally rather than designing specific vehicles just for Chinese customers in an effort to cut costs. At the same time, the automaker’s joint venture there – Changan Ford – just assumed sales and marketing responsibilities of the slow-selling Ford Mustang Mach-E, and is in the process of setting up a new-energy passenger car joint venture with Chongqing Changan Automobile. Now, that same company has been rewarded for its efforts to foster innovation in China, too.
Changan Ford has been awarded the “Decision of Recognition for the Chongqing Enterprise Innovation Award” by the Chongqing Municipal Government, which recognizes the company’s technological innovations and independent development capabilities. Changan Ford was chosen for those attributes, along with its re-innovation and adaptive improvement of various automotive products, and the company’s know-how in terms of testing and trial processes for production evaluation.
In addition, Changan Ford was chosen for this particular award due to its use of Internet technology to accelerate intelligent manufacturing, and for improving the quality and efficiency of upstream and downstream businesses in the industrial chain, which enhances collaborative innovation, as well as integration and development of specialized technologies.
As if all of that isn’t enough, Changan Ford was also recognized for its strong performance in terms of operating income, industrial added value, labor productivity, and research and development investments, helping it maintain its position as one of the key business cultivators within Chongqing’s manufacturing footprint, and one of the top 100 industrial businesses of the year to boot.