Ford Authority

Ford Backed Canopy Now Shipping All-New Pickup Cam

Back in January 2022, Ford and ADT announced that the two companies were teaming up to create a new joint-venture called Canopy. This new outfit aims to combine FoMoCo’s AI-driven camera technology with the ADT’s security monitoring services to provide improved vehicle security. At that time, Canopy showed off its capabilities, which include using a camera mounted on the outside of a truck or van to monitor equipment onboard, and alert owners via a smartphone app if someone tries to steal it, as well as issue a verbal warning to the prospective thief. Canopy’s very first product – the Pickup Cam – became available to pre-order back in late July, and now, it has officially begun shipping to customers.

Canopy Pickup Cam Launch

Created in response to an increasing number of tradespeople and truck owners losing valuable tools, equipment, and gear to theft, the Canopy Pickup Cam is a connected security camera designed for pickup trucks that provides real-time bed monitoring when the vehicle is parked and the owner is away. Canopy just concluded a four-week beta testing pilot program without roughly 100 truck owners around the U.S., confirming that the product functions flawlessly in real-world situations, to boot.

“Canopy is committed to delivering a no compromise, quality product to our customers,” said Canopy CEO Christian Moran. “This is why we underwent our beta pilot testing. Through the learnings we uncovered during this period, we were able to validate and refine the product to ultimately deliver exceptional vehicle security monitoring.”

Canopy Pickup Cam Launch

Canopy has partnered with AI semiconductor company Ambarella, Inc. and cybersecurity outfit Upstream Security to create the new Pickup Cam, harnessing the former’s CV25AI computer vision system-on-chip (SoC) to detect threats, along with the latter’s detection and response platform and product-centric threat intelligence. The new Canopy Pickup Cam retails for $299, plus a subscription of $14.99 per month.

We’ll have more on Canopy soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Dave Mathers

    I read the story twice and still have no idea where the camera gets mounted.

  2. A Majors

    It functions flawlessly, not “flawless”. It’s an adverb.


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