Ford Bronco Sport Sales Beat GMC, VW During Q3 2023

Ford Bronco Sport sales increased in the United States, Mexico and Colombia, while decreasing in Argentina during Q3 2023.

Ford Bronco Sport Sales - Q3 2023 - United States

In the United States, Ford Bronco Sport deliveries totaled 33,232 units in Q3 2023, an increase of about 55 percent compared to 21,427 units sold in Q3 2022.

In the first nine months of the year, Bronco Sport sales increased about 21 percent to 96,375 units.

Ford Bronco Sport Sales - Q3 2023 - Mexico

In Mexico, Ford Bronco Sport deliveries totaled 823 units in Q3 2023, an increase of about 11 percent compared to 741 units sold in Q3 2022.

In the first nine months of the year, Bronco Sport sales decreased about 13 percent to 2,673 units.

Ford Bronco Sport Sales - Q3 2023 - Argentina

In Argentina, Ford Bronco Sport deliveries totaled 81 units in Q3 2023, a decrease of about 77 percent compared to 348 units sold in Q3 2022.

In the first nine months of the year, Bronco Sport sales decreased about 33 percent to 749 units.

Ford Bronco Sport Sales - Q3 2023 - Colombia

In Colombia, Ford Bronco Sport deliveries totaled 169 units in Q3 2023, an increase of about 76 percent compared to 96 units sold in Q3 2022.

In the first nine months of the year, Bronco Sport sales decreased about 56 percent to 334 units.

Competitive Sales Comparison (USA)

In the second quarter of 2023, Ford Bronco Sport sales expanded 55 percent to 33,232 sales, keeping the off-road crossover mid-pack in 11^th among 19 entries in the segment.

Up front, the Honda CR-V outsold the competition, selling 98,654 units last quarter, up 59 percent. The Toyota RAV4 slotted in second, up eight percent to 75,919 units, followed by the Nissan Rogue, up 49 percent to 63,346 units. The Hyundai Tucson placed fourth, up 37 percent to 52,589 units, outperforming the Chevy Equinox (see running Chevy Equinox sales), which moved 48,291 units, up four percent year-over-year. The Subaru Forester claimed 45,035 deliveries, up 58 percent, tailed by the Ford Escape, in seventh, up nine percent to 38,774 units. The Subaru Crosstrek came in eighth, down 15 percent to 38,502 sales, followed by the Mazda CX-5, up five percent to 35,834 sales, and the Kia Sportage saw its sales slip five percent to 35,695 units, outperforming the Bronco Sport. All other segment contenders sold fewer than 20,000 units on an individual basis.

Sales Numbers - Mainstream C-Segment Crossovers - Q3 2023 - USA

In terms of segment share, the CR-V claimed 16 percent, up four percentage points, while the RAV4 claimed 12 percent, down one percentage point. The Rogue earned 10 percent share, up two percentage points, while the Tucson gained one percentage point for nine percent share. The Forester earned seven percent share, up two percentage points, while the Escape’s six percent share represented a one percentage point decrease. The Crosstrek lost three percentage points for six percent share, while the CX-5 and Sportage each lost one percentage point, each earning six percent share. Bronco Sport sales, meanwhile, accounted for five percent share, up one percentage point. All other entries earned three percent share or less apiece.

Overall, the mainstream C-segment crossover bracket expanded 18 percent to 617,159 units, meaning that Ford Bronco sales slightly outperformed the segment average.

It is also worth noting that Ford now fields two vehicles in this segment: the Escape and the Bronco Sport. Combining sales of both models gives The Blue Oval 72,006 deliveries, good for approximately 12 percent segment share. While that exceeds the seven percent segment share held by the Escape alone, it still doesn’t surpass the 16 percent share held by the CR-V alone.

Sales Numbers - Ford Mainstream Compact Crossovers - Q3 2023 - United States

The Ford Authority Take

Ford Bronco Sport sales reflect an increase in production of the off-road crossover, is produced at the Hermosillo Assembly plant.

Looking ahead, the 2024 Bronco Sport represents a handful of changes and updates over its 2023 model year predecessor. It ditched its SecuriCode keyless entry keypad from the lineup, dropped four exterior colors, which were replaced by two others, lost its windshield wiper de-icer, along with the entry-level Base trim. Two new packages are available for customers looking for a little extra pizazz for their rugged crossover, including the Black Appearance Package and the retro-themed Free Wheeling Package.