Ford Authority

Ford Chile Sales Down 25 Percent In September 2023

Ford Chile sales decreased 25 percent to 1,244 units in September 2023. The figures place Ford as the country’s eighth best-selling automobile brand for the month, behind Toyota, Hyundai, Chevrolet, Nissan, Suzuki, Kia and Peugeot.

Chilean auto sales figures are limited since reporting only shows the best-selling models in each segment. As such, no sales data is available for vehicles that sell in lower volumes. Nevertheless, individual Ford model sales performance (for models where sales data is available) was as follows:

In addition to the models specified, Ford also offers the following vehicles in Chile:

During the first nine months of the 2023 calendar year, Ford Chile sales decreased five percent to 9,515 units.

Sales Results - September 2023 - Chile - Ford

MODELSEP 2023 / SEP 2022SEPTEMBER 2023SEPTEMBER 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
F-SERIES+25,900.00% 2601+42.64%1,241 870
HEAVY TRUCKS* 00-75.00%3 12
RANGER-41.11% 507861+30.47%3,216 2,465
TERRITORY-55.05% 187416-14.64%2,403 2,815
TRANSIT-30.00% 4970+4.95%594 566
FORD TOTAL-25.24% 1,2441,664-4.64%9,515 9,978

The Ford Authority Take

After experiencing four consecutive months of increases, the notable drop in Ford Chile sales puts an end to the brand’s healthy market performance in the South American country. In addition to the year-over-year drop, Ford’s 1,244 September deliveries also represent a setback compared to August‘s 1,541 units sold.

Ford Ranger XLS 4x4 Brazil - Exterior 001 - Rear Three Quarters

Unlike previous months, the best-selling Ford Ranger was mainly responsible for the brand’s decline in September. The midsize pickup could not maintain its prior numbers and sold hundreds of fewer units compared to the same period in 2022, although it remains Ford’s best-selling model in Chile.

By contrast, the F-Series truck line saw a whopping five-digit increase and ranked as the brand’s second-best-selling nameplate in the country. In fact, the F-150 was the best-selling full-size pickup on the Chilean market and surpassed its rival Chevrolet Silverado last month.

About The Numbers

  • All percent change figures compared to FordChile sales for September 2022, unless noted otherwise

Further Reading & Sales Reporting

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