Ford Chile Sales Down 25 Percent In September 2023

October 29, 2023 7:03 am

Ford Chile sales decreased 25 percent to 1,244 units in September 2023. The figures place Ford as the country’s eighth best-selling automobile brand for the month, behind Toyota, Hyundai, Chevrolet, Nissan, Suzuki, Kia and Peugeot.

Chilean auto sales figures are limited since reporting only shows the best-selling models in each segment. As such, no sales data is available for vehicles that sell in lower volumes. Nevertheless, individual Ford model sales performance (for models where sales data is available) was as follows:

Ford F-Series sales increased 25,900 percent to 260 units
Ford Heavy Trucks sales were flat at 0 units
Ford Ranger sales decreased 41.11 percent to 507 units
Ford Territory sales decreased 55.05 percent to 187 units
Ford Transit sales decreased 30 percent to 49 units

In addition to the models specified, Ford also offers the following vehicles in Chile:

During the first nine months of the 2023 calendar year, Ford Chile sales decreased five percent to 9,515 units.

Sales Results - September 2023 - Chile - Ford

MODEL	SEP 2023 / SEP 2022	SEPTEMBER 2023	SEPTEMBER 2022	YTD 2023 / YTD 2022	YTD 2023	YTD 2022
F-SERIES	+25,900.00%	260	1	+42.64%	1,241	870
HEAVY TRUCKS	*	0	0	-75.00%	3	12
RANGER	-41.11%	507	861	+30.47%	3,216	2,465
TERRITORY	-55.05%	187	416	-14.64%	2,403	2,815
TRANSIT	-30.00%	49	70	+4.95%	594	566
FORD TOTAL	-25.24%	1,244	1,664	-4.64%	9,515	9,978

The Ford Authority Take

After experiencing four consecutive months of increases, the notable drop in Ford Chile sales puts an end to the brand’s healthy market performance in the South American country. In addition to the year-over-year drop, Ford’s 1,244 September deliveries also represent a setback compared to August‘s 1,541 units sold.

Unlike previous months, the best-selling Ford Ranger was mainly responsible for the brand’s decline in September. The midsize pickup could not maintain its prior numbers and sold hundreds of fewer units compared to the same period in 2022, although it remains Ford’s best-selling model in Chile.

By contrast, the F-Series truck line saw a whopping five-digit increase and ranked as the brand’s second-best-selling nameplate in the country. In fact, the F-150 was the best-selling full-size pickup on the Chilean market and surpassed its rival Chevrolet Silverado last month.