Ford Edge sales increased in the United States while decreasing in Mexico and Colombia during the third quarter of 2023.
Ford Edge Sales - Q3 2023 - United States
In the United States, Ford Edge deliveries totaled 24,217 units in Q3 2023, an increase of about 50 percent compared to 16,170 units sold in Q3 2022.In the first nine months of the year, Edge sales increased about 5 percent to 70,701 units.
| MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| EDGE | +49.76% | 24,217 | 16,170 | +4.55% | 70,701 | 67,623 |
Ford Edge Sales - Q3 2023 - Mexico
In Mexico, Ford Edge deliveries totaled 60 units in Q3 2023, a decrease of about 57 percent compared to 139 units sold in Q3 2022.In the first nine months of the year, Edge sales decreased about 13 percent to 258 units.
| MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| EDGE | -56.83% | 60 | 139 | -12.54% | 258 | 295 |
Ford Edge Sales - Q3 2023 - Colombia
In Colombia, Ford Edge deliveries totaled 48 units in Q3 2023, a decrease of about 49 percent compared to 95 units sold in Q3 2022.In the first nine months of the year, Edge sales decreased about 41 percent to 138 units.
| MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| EDGE | -49.47% | 48 | 95 | -41.03% | 138 | 234 |
Competitive Sales Comparison (USA)
Ford Edge sales increased 50 percent last quarter, moving 24,217 units during Q3 2023, placing ninth out of 20 entries in the packed segment.
The Jeep Grand Cherokee led the pack with a 52 percent uptick to 57,915 units, followed by the Hyundai Santa Fe, with 35,020 sales, up 24 percent. The Ford Explorer brought up third, down 37 percent to 33,709 units, while the the Chevrolet Traverse (see running Chevy Traverse sales) slotted in fourth, up 27 percent to 32,218 sales. The Kia Telluride saw its sales increase 13 percent to 28,697 units, followed by the Honda Pilot, down three percent to 26,614 units. The Volkswagen Atlas sold 24,908 units, down three percent, while the Kia Sorento slipped three percent to 24,819 units, barely outperforming Ford Edge sales. All other competitors sold fewer than 20,000 units individually.
Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q3 2023 - USA
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | Q3 23 SHARE | Q3 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | +51.71% | 57,915 | 38,176 | 14% | 9% | +5.98% | 182,871 | 172,545 |
| HYUNDAI SANTA FE | +24.03% | 35,020 | 28,234 | 8% | 7% | +11.65% | 96,162 | 86,129 |
| FORD EXPLORER | -36.79% | 33,709 | 53,326 | 8% | 13% | -11.59% | 138,132 | 156,243 |
| CHEVROLET TRAVERSE | +27.30% | 32,318 | 25,388 | 8% | 6% | +44.92% | 100,999 | 69,694 |
| KIA TELLURIDE | +12.97% | 28,697 | 25,403 | 7% | 6% | +16.16% | 83,981 | 72,296 |
| HONDA PILOT | -3.28% | 26,614 | 27,517 | 6% | 7% | +11.42% | 82,397 | 73,952 |
| VOLKSWAGEN ATLAS | -3.41% | 24,908 | 25,787 | 6% | 6% | -1.00% | 65,536 | 66,199 |
| KIA SORENTO | -2.88% | 24,819 | 25,555 | 6% | 6% | +4.68% | 67,626 | 64,600 |
| FORD EDGE | +49.76% | 24,217 | 16,170 | 6% | 4% | +4.55% | 70,701 | 67,623 |
| HYUNDAI PALISADE | -3.52% | 19,410 | 20,119 | 5% | 5% | -7.68% | 58,857 | 63,756 |
| TOYOTA HIGHLANDER | -44.23% | 17,997 | 32,272 | 4% | 8% | -15.98% | 138,178 | 164,451 |
| DODGE DURANGO | -13.77% | 16,473 | 19,104 | 4% | 5% | +35.50% | 53,582 | 39,543 |
| CHEVROLET BLAZER | -11.40% | 15,515 | 17,511 | 4% | 4% | -3.47% | 48,858 | 50,615 |
| GMC ACADIA | +6.89% | 15,398 | 14,406 | 4% | 3% | +42.17% | 55,548 | 39,072 |
| SUBARU ASCENT | -8.95% | 13,740 | 15,091 | 3% | 4% | +1.87% | 46,881 | 46,022 |
| NISSAN PATHFINDER | +2.97% | 13,699 | 13,304 | 3% | 3% | +50.18% | 56,442 | 37,582 |
| MITSUBISHI OUTLANDER | +30.12% | 9,340 | 7,178 | 2% | 2% | +9.98% | 33,522 | 30,481 |
| TOYOTA VENZA | +77.61% | 5,980 | 3,367 | 1% | 1% | -4.51% | 22,087 | 23,131 |
| NISSAN MURANO | -8.25% | 5,118 | 5,578 | 1% | 1% | +17.56% | 26,306 | 22,377 |
| MAZDA CX-9 | -98.89% | 81 | 7,289 | 0% | 2% | -25.69% | 17,440 | 23,469 |
| TOTAL | +0.05% | 420,968 | 420,775 | +5.57% | 1,446,106 | 1,369,780 |
In terms of segment share, the Cherokee led with 14 percent share, up five percentage points, tailed by the Santa Fe’s eight percent share, up one percentage point. The Explorer earned eight percent share, down five percentage points, and the Traverse also earned eight percent share, up two percentage points. The Telluride gathered seven percent share, up one percentage point, while the Atlas held steady at six percent share, as did the Sorento. Ford Edge sales also accounted for six percent share, up two percentage points, tailed by the Hyundai Santa Fe’s five percent share, which remained the same year-over-year. All other contenders earned four percent share or less.
Overall, the midsize and full-size mainstream crossover segment grew by 0.05 percent last quarter, with 420,968 sales across the board. Comparatively, Ford Edge sales significantly outperformed the segment average.
The Ford Authority Take
Ford Edge sales exploded during Q3 2023, once again indicating that FoMoCo has finally found level ground in terms of navigating challenging supply chain issues that have made production difficult over the last few years.
Additionally, the Ford Edge in its current form is on its way out. Both the Edge its corporate cousin, the Lincoln Nautilus, are expected to cease production at the Oakville Assembly plant in Canada later this year, though Edge production has now been extended to March 2024. However, as previously reported by Ford Authority, the Edge will be replaced with an EV in the future, although the timetable for such a change has not yet been revealed.
Order banks for the 2024 Ford Edge closed Friday, October 13th. As a reminder, this model is completely unchanged when compared to its 2023 model year predecessor, quietly sending off its final model year.
- All percent change figures compared to Ford Edge sales in Q3 2022, unless noted otherwise
- In the United States, there were 77 selling days for Q3 2023 and 78 selling days for Q3 2022
Comments
Ford has no right to cut this or the Escape from the lineup especially now that the idiotic “EV Pivot” has hit a roadblock. Time to redo both and keep them.
I would say affirmative on that. We still love our Edge ST but its mileage is piling up. I’m a big Ford guy, I have 2 Mustangs, my son drives a Fiesta ST. But, If they don’t revamp / keep making the Edge, it’s replacement will more than likely be a Mazda CX-90.
You’d like explorer ST too… Once they redesign comes out… And they can sell them…
Agree 100%. Continue production and offer a Hybrid option to the Edge & Nautilus and watch the sales grow. Sales of the Maverick Hybrid ( I have one on order) should be an obvious indication of current buyers preference. EV’s and PHEV’s need to take a back seat to ICE and Hybrid production offerings.
Great time to drop it without a replacement.
This was a fine two-row, midsize crossover. Damned fine. It’s a pity Ford isn’t investing in it any more.
Agreed. I think now is a great time to upgrade Edge and build it as a 2 row off the explorer platform. A RWD based Edge would be a hit I think.
They need to keep it since no one wants EVs and that program is way under water!!
If the Edge would of had a PHEV I would have traded my 2020 for it. Instead I traded for a Santa Fe PHEV. Three weeks in still running on the dealerships gas. Getting 105 mpg at 850 miles so far. Shows I have 4.8 gallons left in my 12.4 gallon tank.