Ford Authority

Ford F-Series Sales Crush The Competition Again In Q3 2023

Ford F-Series sales increased in the United States while decreasing in Mexico during the third quarter of 2023.

Ford F-Series Sales - Q3 2023 - United States

In the United States, Ford F-Series deliveries totaled 186,974 units in Q3 2023, an increase of about 16 percent compared to 161,498 units sold in Q3 2022. Of these, Ford F-150 Lightning sales totaled 4,291 units.

In the first nine months of the year, F-Series sales increased about 22 percent to 561,110 units.
MODEL Q3 2023 / Q3 2022 Q3 2023 Q3 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
F-SERIES +15.77% 186,974 161,498 +22.37% 561,110 458,547

Ford F-Series Sales - Q3 2023 - Mexico

In Mexico, Ford F-Series deliveries totaled 2,921 units in Q3 2023, a decrease of about 9 percent compared to 3,201 units sold in Q3 2022.

In the first nine months of the year, F-Series sales decreased about 0 percent to 8,112 units.
MODEL Q3 2023 / Q3 2022 Q3 2023 Q3 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
F-SERIES -8.75% 2,921 3,201 +0.22% 8,112 8,094

Competitive Sales Comparison (USA)

Ford F-Series sales (see running F-Series sales) continued to lead in the full-size pickup segment in Q3 2023, with a 13 percent increase to 190,477 units last quarter.

The Blue Oval was tailed by he Chevrolet Silverado, which maintained its second-place performance (see running Silverado sales), increasing 22 percent to 143,467 deliveries. The Ram Pickup took third, down seven percent to to 109,391 units, followed by the GMC Sierra (see running Sierra sales) in fourth with a 46 percent uptick to 73,219 deliveries. The Toyota Tundra placed fifth, up six percent to 21,718 units, while the Nissan Titan once again took sixth (and last) place, increasing 281 percent to 4,857 units. Given news that Nissan has no plans to redesign the Titan after the current generation, the pickup will likely be discontinued around 2025, and will soon exit the full-size mainstream pickup segment.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 Q3 23 SHARE Q3 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
FORD F-SERIES +15.77% 186,974 161,498 35% 34% +22.37% 561,110 458,547
CHEVROLET SILVERADO +22.41% 143,467 117,198 27% 25% +7.98% 411,758 381,337
RAM RAM PICKUP -7.38% 109,391 118,106 20% 25% -8.44% 332,440 363,089
GMC SIERRA +45.94% 73,219 50,169 14% 11% +27.86% 216,227 169,107
TOYOTA TUNDRA +5.88% 21,718 20,511 4% 4% +24.38% 92,688 74,519
NISSAN TITAN +280.94% 4,857 1,275 1% 0% +23.38% 15,407 12,487
TOTAL +15.12% 539,626 468,757 +11.69% 1,629,630 1,459,086

From a segment share standpoint, Ford F-Series sales held steady at 35 percent share. The Silverado claimed 26 percent share, up one percentage point, while the Ram earned 20 percent share, down five percentage points. The Silverado’s corporate cousin, the Sierra, gathered a segment share of 13 percent, up two percentage points, while the Tundra maintained four percent year-over-year. Finally, the Titan’s share accounted for one percent, up one percentage point.

The full-size pickup truck segment expanded 14 percent to 543,129 units during Q3 2023, meaning that F-Series sales performed right on par with the segment average.

It’s worth noting that adding up Q3 2023 sales of General Motors’ two trucks – the Silverado and Sierra – results in 216,686 combined deliveries, demoting the F-Series from the top spot by a whopping 26,209 units and earning 40 percent segment share.

Sales Numbers - GM Full-Size Mainstream Pickup Trucks - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET SILVERADO +22.41% 143,467 117,198 +7.98% 411,758 381,337
GMC SIERRA +45.94% 73,219 50,169 +27.86% 216,227 169,107
TOTAL +29.47% 216,686 167,367 +14.09% 627,985 550,444

Below, we are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments and may be cross-shopped with the full-size mainstream pickups.

Sales Numbers - Honda Ridgeline - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 YTD 23 / YTD 22 YTD 23 YTD 22
RIDGELINE -3.01% 12,138 12,515 +22.46% 39,568 32,312

The Ford Authority Take

Sales of the extremely popular Ford F-150 and Ford Super Duty pickups once again dominated the segment last quarter, the result of sustained high demand and increased production of the popular vehicles. This is largely driven by increased interest in the refreshed 2023 Super Duty, which saw an increase in production to make up for the times it was taken offline several times.

Looking ahead, the 2024 F-150 is slated for a midcycle refresh, one that could very well drum up more interest in the pickup over the coming months. In turn, F-Series sales could see an upturn in sales once the new model becomes available to customers.

2023 Ford Super Duty Production Kentucky Truck Plant - Exterior 001 - Front

However, it’s also worth noting that while Ford F-Series sales outpaced that of the Silverado and Sierra on an individual basis, both GM models left Ford F-Series sales in the dust. FoMoCo’s crosstown rival is also starting to see supplier constraints begin to ease up, allowing it to once again ramp up production to meet demand. The gap between the two automakers widened significantly last quarter, so The Blue Oval has quite a bit of ground to make up if it wants to put The General behind it.

  • All percent change figures compared to Ford F-Series sales in Q3 2023, unless otherwise noted
  • In the United States, there were 78 selling days in Q3 2023 and 77 selling days in Q3 2022
  • Ford F-Series sales include:
    • Ford F-150 and variants, including battery electric F-150 Lightning
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500 HD and variants
      • Chevrolet Silverado 3500 HD and variants
      • Chevrolet Silverado Heavy Duty Chassis Cab
    • Chevrolet Silverado Medium Duty Chassis Cab
  •  GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
      • GMC Sierra HD Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. Lance

    Ford really shouldn’t be claiming the top pickup if GM really has those numbers, it’s really a crap statistic to begin with since ford is counting F150-F450 pickups in those numbers. No one, literally no one is cross shopping an F150 with any other F-series. so to say that F150 and 450 should be combined for sales comparison is a joke to begin with. I get it – “marketing” but GM should start advertising the best selling truck with their combined sales, I mean if we’re combining F150 and 450 sales to call it the best selling truck GM might as well muddy the water themselves while advertising Chevy and GM.

  2. David

    It says Ford F-Series, not Ford Corporate. There is only one F-Series just like there is only one Silverado with different duties, which GM combines for sales numbers just like Ford does with the F-Series. GM can’t combine models from different divisions that they’ve marketed as such and then turn around and claim they’re the same thing for sales numbers. They can’t have their cake and eat it too.
    When Lincoln against produces a truck and Ford combines that for sales numbers with the F-Series, then you’d have a point.


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