With one of the biggest obstacles standing in the way of EV adoption being just how expensive those types of vehicles are compared to their more traditional ICE counterparts, the Ford Mustang Mach-E has gotten cheaper in select markets over the past few months, a trend that followed multiple price increases. This trend began in China months ago as the EV crossover has thus far struggled to find its footing in a hyper-competitive EV market, and just this past May, Ford Mustang Mach-E prices in the U.S. were slashed as retail order banks reopened. Now, that trend continues in the UK, as the Mach-E has gotten cheaper in that country as well, according to Autocar.
In this case, Ford Mustang Mach-E prices have been cut by an even £7,000 ($8,607 USD) across the board, meaning that the entry-level Select trim now starts out at £43,830 ($53,894 USD) – which, notably, makes it cheaper than its chief rival, the Tesla Model Y, which starts out at £44,900 ($55,209 USD). The better-equipped Premium trimmed Mach-E has an MSRP of £52,380 ($64,407 USD), while the GT now costs at least £67,540 ($83,048 USD). Interestingly, this price drop almost returns the Mach-E to its previous UK pricing following an increase of £7,700 ($9,468 USD) that was enacted last year.
What’s particularly notable about this pricing change is the fact that Ford is listing it as “promotional,” which means that it could merely be temporary, though the automaker hasn’t specified when it might expire.
Previously, Ford blamed inflationary pressures and rising raw materials costs for ramping up Mach-E prices, though it has been adamant that it’s working to reduce those costs to bring prices back down. Meanwhile, the Mach-E lags a bit behind the Model Y in the UK – which is that country’s best-selling all-electric vehicle at the moment – which has prompted other automakers to offer a number of promotional deals on their EVs in that country, too.