Ford Mustang sales decreased in the United States, Mexico, Brazil, and Colombia, while increasing in Argentina during the third quarter of 2023.
Ford Mustang Sales - Q3 2023 - United States
In the United States, Ford Mustang deliveries totaled 9,844 units in Q3 2023, a decrease of about 5 percent compared to 10,354 units sold in Q3 2022.In the first nine months of the year, Mustang sales decreased about 4 percent to 35,315 units.
| MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| MUSTANG | -4.93% | 9,844 | 10,354 | -3.51% | 35,315 | 36,598 |
Ford Mustang Sales - Q3 2023 - Mexico
In Mexico, Ford Mustang deliveries totaled 25 units in Q3 2023, a decrease of about 85 percent compared to 169 units sold in Q3 2022.In the first nine months of the year, Mustang sales decreased about 65 percent to 198 units.
| MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| MUSTANG | -85.21% | 25 | 169 | -64.89% | 198 | 564 |
Ford Mustang Sales - Q3 2023 - Brazil
In Brazil, Ford Mustang deliveries totaled 81 units in Q3 2023, a decrease of about 43 percent compared to 141 units sold in Q3 2022.In the first nine months of the year, Mustang sales increased about 10 percent to 299 units.
| MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| MUSTANG | -42.55% | 81 | 141 | +9.52% | 299 | 273 |
Ford Mustang Sales - Q3 2023 - Argentina
In Argentina, Ford Mustang deliveries totaled 22 units in Q3 2023, an increase of about 175 percent compared to 8 units sold in Q3 2022.In the first nine months of the year, Mustang sales increased about 162 percent to 131 units.
| MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| MUSTANG | +175.00% | 22 | 8 | +162.00% | 131 | 50 |
Ford Mustang Sales - Q3 2023 - Colombia
In Colombia, Ford Mustang deliveries totaled 4 units in Q3 2023, a decrease of about 60 percent compared to 10 units sold in Q3 2022.In the first nine months of the year, Mustang sales increased about 27 percent to 33 units.
| MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| MUSTANG | -60.00% | 4 | 10 | +26.92% | 33 | 26 |
Competitive Sales Comparison (USA)
Ford Mustang sales decreased five percent to 9,844 units during the third quarter of 2023, once again claiming second in its segment in terms of cumulative sales volume.
Up front, the Dodge Challenger maintained first place with a 33 percent decrease to 11,075 units, followed by the Mustang in second and the Chevy Camaro in third – and last – place, with seven percent slide to 7,351 units.
Sales Numbers - Two-Door Muscle Cars - Q3 2023 - USA
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | Q3 23 SHARE | Q3 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| DODGE CHALLENGER | -32.52% | 11,075 | 16,412 | 39% | 47% | -16.02% | 35,350 | 42,094 |
| FORD MUSTANG | -4.93% | 9,844 | 10,354 | 35% | 30% | -3.51% | 35,315 | 36,598 |
| CHEVROLET CAMARO | -7.21% | 7,351 | 7,922 | 26% | 23% | +28.74% | 24,688 | 19,177 |
| TOTAL | -18.50% | 28,270 | 34,688 | -2.57% | 95,353 | 97,869 |
From a segment share standpoint, the Mustang accounted for 35 percent, up five percentage points year-over-year. The segment-leading Challenger earned 39 percent, down eight percentage points, while the Camaro saw its share expand three percentage points to 23 percent.
Overall, the two-door muscle car segment contracted 19 percent to 28,270 units, meaning that Ford Mustang sales outperformed the segment average.
For reference, we are providing sales results for the greater two-door mainstream sports car segment below.
Sales Numbers - Mainstream Two-Door Sports Cars - Q3 2023 - USA
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | Q3 23 SHARE | Q3 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| DODGE CHALLENGER | -32.52% | 11,075 | 16,412 | 33% | 42% | -16.02% | 35,350 | 42,094 |
| FORD MUSTANG | -4.93% | 9,844 | 10,354 | 29% | 26% | -3.51% | 35,315 | 36,598 |
| CHEVROLET CAMARO | -7.21% | 7,351 | 7,922 | 22% | 20% | +28.74% | 24,688 | 19,177 |
| TOYOTA 86 | +1.48% | 2,331 | 2,297 | 7% | 6% | -9.84% | 8,737 | 9,691 |
| MAZDA MX-5 MIATA | +16.03% | 2,056 | 1,772 | 6% | 4% | +65.59% | 7,569 | 4,571 |
| SUBARU BRZ | +10.69% | 849 | 767 | 3% | 2% | +38.31% | 3,361 | 2,430 |
| TOTAL | -15.23% | 33,506 | 39,524 | +0.40% | 115,020 | 114,561 |
The Ford Authority Take
The continued decline in Ford Mustang sales is not a shocking outcome from last quarter, given that the 2023 Ford Mustang had an extremely limited production run as The Blue Oval quietly sent off the final model year of the pony car’s sixth generation to make way for the all-new, completely redesigned 2024 Ford Mustang.
As the new Mustang takes to the streets, however, it’s sure to boost Ford Mustang sales. In fact, in a recent comparison, the 2024 Mustang put the Challenger to shame, outperforming its rival in terms of overall drivability and performance. As a reminder, the Ford 2.3L I4 EcoBoost, which has been redesigned, is the base engine for the forthcoming model, while the revamped Ford 5.0L V8 Coyote powerplant finds its home under the hood of better-equipped trims.
The 2024 Mustang has already been nominated for the 2024 North American Car Of The Year Award, solidifying its status as a highly desirable, well-designed vehicle. As such, Ford Mustang sales are likely to gain ground as the 2024 model year starts making its way to customers in the near future.
Furthermore, the Camaro is on the way out, and will be discontinued upon conclusion of the 2024 model year. Production of the rival pony car will wrap up in early 2024, eliminating one more competitor to the Mustang.
- All percent change figures compared to Ford Mustang sales in Q3 2022, except if noted
- There were 78 selling days in Q3 2023 and 77 selling days in Q3 2022
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- Ford Argentina sales July 2023 (Ford brand)
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- Ford Argentina sales September 2023 (Ford brand)
- Ford Motor Company Colombia sales Q3 2023
- Ford Colombia sales July 2023 (Ford brand)
- Ford Colombia sales August 2023 (Ford brand)
- Ford Colombia sales September 2023 (Ford brand)
- Ford Motor Company Brazil sales Q3 2023
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- Ford Brazil sales August 2023 (Ford brand)
- Ford Brazil sales September 2023 (Ford brand)
- Ford Motor Company Mexico sales Q3 2023
- Ford Motor Company sales Q3 2023 U.S.A
Comments
Add the Mustang Mach-E sales and the total beats the Challenger.
Uh, the Mach E is a battery powered CUV, not a pony car. It’s better compared to a Honda CR-V than a Challenger.
This is because customers is waiting to get the new 2024 mustang rather than to spend money on the 2023 outgoing mustang. Once that new body style which is now available is out, the value of the 2023 it’s going to drop even further.
Mustang and camaro are look a likes.
Challenger has had the same styling since 2008. Dodge stayed true to their muscle car 70s look. I GUARANTEE that if Ford brought in a 66 Mustang fastback and designed around that iconic look (i e. 2005-2014) and kept the price reasonable, they would sell a couple million.
Sale were waning on the S-197 so it was a good time to jump off the retro bandwagon. Ford’s real problem is affordability but the problem with most ICE vehicles (excluding trucks and SUVs since they sell in huge volumes) going forward is going to be affordability due to the shift in the industry and economies of scale favoring EVs. I firmly believe the Camaro failed in part due to GMs slavish devotion to the first gen silhouette which only really appeals to the big fans of the car. In another reply I noted I wished I was in a position to purchase a ZL1-1LE, not because I’m a fan and definitely not a fan of the car’s appearance but because it is such a crazy fast car for the money and likely the last ICE Camaro. Dodge is the outlier but at the same time the Challenger never really matured beyond its introduction (there were a few sad attempts at using the name plate in the ’80s as I recall and maybe a malaise era flop or two) so its almost been a straight line from that car to the current car with none of the intervening history like Mustang and Camaro with the latter having such cars as the stunning early 2nd gen Camaros and the popular 3rd and 4th gen cars. That’s a lot of history to ignore and baggage the Challenger just doesn’t have.
Meh, this is also the last year for Challenger and while it’s lagging the uptick in Camaro sales for the same reason (not a big fan of the 6th gen but I wish I was in a position to purchase a ZL1-1LE it’s just not worth trading the GT350 in but I’d like to have one none the less).