Sales of the Maverick and F-Series were in the green, while sales of the Ranger decreased last quarter.
Sales Numbers - Ford Pickups - Q2 2023 - USA
|MODEL||Q2 23 / Q2 22||Q2 23||Q2 22||Q2 23 SHARE||Q2 22 SHARE||YTD 23 / YTD 22||YTD 23||YTD 22|
The F-Series vastly outperformed its Blue Oval compatriots, selling 212,516 units, up 34 percent year-over year. The Maverick’s 21,021 sales represented an eight percent increase, while Ranger sales slipped 22 percent to 12,618 units.
The F-Series swept up 86 percent share, up four percentage points; the Maverick lost one percentage point, gathering nine percent share; finally, the Ranger earned five percent share, down three percentage points.
The Ford Authority Take
The promising uptick in Ford pickup sales last quarter can be largely attributed to the Super Duty line of heavy duty pickups, likely in part due to increased interest in the refreshed 2023 model. In fact, Super Duty production has been on the rise lately to pace demand, ensuring that buyers with their names in the books finally get their pickups. Even so, it’s worth noting that Super Duty production was taken offline several times as FoMoCo took steps to boost quality off the assembly line. The refreshed Super Duty only began shipping to customers back in May.
The highly popular Maverick, meanwhile, saw its production skyrocket in May 2023, and FoMoCo added a third shift at the Hermosillo Assembly plant to increase availability of the compact pickup in the future. However, despite the boost in production, it may not be enough to keep up with demand, and it’s safe to assume that its sales figures would be much higher if not for ongoing supply chain issues.
The Ranger, meanwhile, saw its sales decline, likely due to FoMoCo’s decision to prioritize production of the Ford Bronco over that of the Ranger, as both models are produced at the Ford Michigan Assembly plant. Additionally, the 2023 model year marked the final for the pickup’s current generation, and it’s likely that its sales will increase along with interest in the next-generation pickup, which entered production in August 2023.
Overall, things are looking up when it comes to Ford pickup sales, indicating that the automaker is recovering from production issues that stemmed from the COVID-19 pandemic, although pickup sales may end up being impacted by the ongoing UAW strike in Q3 2023.
- All percent change figures compared to Ford pickup sales for Q2 2022, unless otherwise noted
- In the United States, there were 77 selling days in Q2 2023 and 77 selling days in Q2 2022
- Ford Motor Company Q2 2023 sales reports:
- Ford Motor Company sales Q2 2023 U.S.A
- Ford China sales Q2 2023
- Ford Motor Company Canada sales Q2 2023
- Ford Canada sales Q2 2023
- Lincoln Canada sales Q2 2023
- Ford Motor Company Argentina sales Q2 2023
- Ford Motor Company Colombia sales Q2 2023
- Ford Colombia sales April 2023 (Ford brand)
- Ford Colombia sales May 2023 (Ford brand)
- Ford Colombia sales June 2023 (Ford brand)
- Ford Motor Company Brazil sales Q2 2023
- Ford Motor Company Mexico sales Q2 2023