Ford Pickup Sales Up 27 Percent In Q2 2023

Ford pickup sales, which include the Ford Maverick , Ford Ranger and Ford F-Series line, saw a healthy 27 percent increase to 246,155 sales during Q2 2023.

Sales of the Maverick and F-Series were in the green, while sales of the Ranger decreased last quarter.

Sales Numbers - Ford Pickups - Q2 2023 - USA

The F-Series vastly outperformed its Blue Oval compatriots, selling 212,516 units, up 34 percent year-over year. The Maverick’s 21,021 sales represented an eight percent increase, while Ranger sales slipped 22 percent to 12,618 units.

The F-Series swept up 86 percent share, up four percentage points; the Maverick lost one percentage point, gathering nine percent share; finally, the Ranger earned five percent share, down three percentage points.

The Ford Authority Take

The promising uptick in Ford pickup sales last quarter can be largely attributed to the Super Duty line of heavy duty pickups, likely in part due to increased interest in the refreshed 2023 model. In fact, Super Duty production has been on the rise lately to pace demand, ensuring that buyers with their names in the books finally get their pickups. Even so, it’s worth noting that Super Duty production was taken offline several times as FoMoCo took steps to boost quality off the assembly line. The refreshed Super Duty only began shipping to customers back in May.

The highly popular Maverick, meanwhile, saw its production skyrocket in May 2023, and FoMoCo added a third shift at the Hermosillo Assembly plant to increase availability of the compact pickup in the future. However, despite the boost in production, it may not be enough to keep up with demand, and it’s safe to assume that its sales figures would be much higher if not for ongoing supply chain issues.

The Ranger, meanwhile, saw its sales decline, likely due to FoMoCo’s decision to prioritize production of the Ford Bronco over that of the Ranger, as both models are produced at the Ford Michigan Assembly plant. Additionally, the 2023 model year marked the final for the pickup’s current generation, and it’s likely that its sales will increase along with interest in the next-generation pickup, which entered production in August 2023.

Overall, things are looking up when it comes to Ford pickup sales, indicating that the automaker is recovering from production issues that stemmed from the COVID-19 pandemic, although pickup sales may end up being impacted by the ongoing UAW strike in Q3 2023.