Ford Authority

Ford Ranger Discount Non-Existent During October 2023

Ford Ranger discount offers are non-existent in October 2023, meaning that FoMoCo has elected to withhold any incentive of deal toward the purchase or lease of its popular midsize pickup. This represents a notable change from prior months, as The Blue Oval is excluding both the 2023 and 2024 model year pickups from any sort of offer.

For the sake of context, below, we’ve compiled a list of the most significant observable Ford Ranger discount offers throughout the 2023 calendar year:

The lack of Ford Ranger discount and incentive offers during October 2023 isn’t a surprise, considering that the 2023 model year represents the final for the midsize pickup’s current generation. The advent of a new generation is just around the corner, thanks to the 2024 model year pickup, which was completely redesigned from the ground up.

Production of the 2023 model wrapped up recently at the Michigan Assembly plant, making way for assembly of the 2024 Ranger, which kicked off in mid-August, although production decreased significantly during September. As such, it seems that FoMoCo didn’t see the need to offer a Ford Ranger discount to incentivize its purchase this month. This is likely due to the extremely small amount of Ranger pickups at Ford dealers.

Ford Ranger Pricing

For reference, here are the Ford Ranger trim levels as well as their corresponding starting MSRPs, including the $1,195 destination charge and $645 acquisition fee:

2023 Ford Ranger

  • XL – $29,540
  • XLT – $33,600
  • Lariat – $37,640

2024 Ford Ranger

  • XL – $34,160
  • XLT – $37,100
  • Lariat – $45,120
  • Raptor – $56,960


  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. blksn8k

    Uh, Rangers are also non-existent. Can’t build anything without a workforce…


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