Ford Authority

Ford Ranked Second In Non-Luxury EV Market Share For Q2 2023

Ford’s share of the non-luxury EV market has steadily expanded over the past couple of years as The Blue Oval continues to gain traction against its more mainstream rivals in the burgeoning segment. While Tesla still holds a commanding lead over every other automaker in that part of the market, it’s typically considered to be a luxury brand, and in that case, it opened up second-place for Ford in the non-luxury segment of the EV market in the second quarter of 2023, according to Experian’s newly-released Automotive Consumer Trends and Analysis Report.

FordPass Rewards Online Redemption Ford F-150 Lightning - Exterior 001 - Rear Three Quarters

In terms of new EV registrations in Q2, Ford ranked second by accounting for 24 percent of non-luxury EV registrations, barely trailing  first-place Chevrolet, which finished with 24.21 percent. From there, the gap widens, with Volkswagen ranking third at 15.77 percent, followed by Hyundai (15.22 percent) and Kia (9.17 percent). On the luxury side of the equation, Tesla holds a dominant 81.61 percent share, followed by BMW (4.42 percent), Rivian (3.76 percent), Mercedes-Benz (3.27 percent), and Audi (2.52 percent).

Ford’s share of the EV market has expanded rapidly over the past year or so, hitting 7.3 percent (for the entire market, both luxury and non-luxury) in Q2 of 2022, while the automaker’s EV sales jumped by 92 percent in that same time period, year-over-year.

Ford closed out the fourth quarter of 2022 with a 9.0 percent share of the overall EV market, and ended the year with a 7.6 percent slice of that particular pie, while EV sales in general continued to break records heading into 2023. In total, U.S. EV sales grew by 44.9 percent year over year and reached 258,882 units in Q1, which was the most in a single quarter to date and put the segment on track to surpass the one-million vehicle mark in 2023 as a whole, which would also be a first.

We’ll have more on Ford’s EV market share soon, so be sure and subscribe to Ford Authority for continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Ford Owner

    I have cars that have more luxury than any Tesla model. Tesla is expensive but NOT A LUXURY BRAND!

  2. Mf

    Nobody in the real world considers.Tesla a luxury brand lol.

  3. Mackie

    ‘Luxury’ in Elon’s mind is ‘expensive’ and has nothing to do with quality, craftsmanship, or content.

  4. Dan Dasson

    Government approved automakers will eventually get this EV thing right.
    Until then, just remember: Tesla-Bad, Ford/GM/Chrysler-Good.
    Do as you’re told.


Leave a comment