Ford Authority

Ford Slashes Interest Rates For Buyers With Bad Credit

Following a period of regression stemming from the pandemic, the economy surged while supply chain issues ran rampant – leading to a tremendously painful inflationary period that continues to this day, albeit one that the Federal Reserve is trying to end by raising interest rates. Problem is, these higher rates have made it much more expensive to borrow money and purchase things like automobiles and homes, which isn’t ideal for anyone – especially those with less than stellar credit. As such, Ford is apparently working to help folks with bad credit by cutting interest rates as part of a new promotion, a dealer bulletin recently seen by CarsDirect.

2023 Ford F-150

Fresh off launching a new deal aimed at moving slower-selling models off dealer lots, this new incentive only applies to two models – the 2023 Ford Bronco Sport and Ford F-150, as well as customers in select markets. However, those that qualify can score some pretty excellent rates that are as low as 0.9 percent.

For eligible Bronco Sport customers with either Tier 3 or Tier 4 credit, they can nab a 0.9 percent APR for 36 month financing right now, which is considerably lower than the previous-best rate of 4.9 percent. The same goes for Tier 4 F-150 customers, who can get a 1.9 percent APR for the same term, compared to the prior lowest rate of 5.9 percent. Based on a $50,000 sticker price, this cut could save a buyer upwards of $7,000 in interest alone over the life of the loan.

2023 Ford Bronco Sport

Ford’s published financing deals go all the way down to Tier 5, but it’s unclear what kind of credit score those tiers relate to. A Ford Credit spokesperson declined to elaborate on that topic, but noted that the financing arm uses “proprietary scoring models that take into account other factors” when determining which tier a potential customer falls into.

We’ll have more Ford related incentives to share soon, so be sure and subscribe to Ford Authority for non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. SCEcoBoost

    Buyers with bad credit can’t handle payments on a 36 month loan. Try 96. How stupid. Ford isn’t the only one offering discounted rates on only 36 months. Talk about brain-dead.

  2. Casey J

    If someone’s credit in that bad, does ford really think they are looking at 36 month financing? Maybe a contractor with no verified income but are they really looking at bronco sport? This seems like grasping at straws. Demand will continue to stay low until prices drop or wages catch up. What were living in is the new reality. I have coworkers who are waiting for prices to drop back to 2008 on real estate…. ain’t happening!

  3. John

    If you can wait on buying a vehicle, methinks repo rates will continue to rise. Should be a good time to buy when all those defaults hit.

  4. David Dickinson II

    This is desperation to move vehicles that aren’t selling. The fact that Ford is over-stocked on F-150s, which is the product that props up the entire company, is a bad sign.

  5. Bruce Holberg

    Guess who will be paying inflated interested rates to make up the difference. Hello?!?!

  6. N-GOAT

    Um, so my near perfect credit rating is a bad thing? Good luck with all the repos. People generally have bad credit because they don’t pay their bills. Hey Ford, let me know how that works out for you.

    1. Mf

      Ford deserves to go out of business at this point.

  7. Randy E

    Agree with comments on the punishment to those people who sacrificed their lifestyle to build good credit ratings. They are now being discriminated against for being conscientious consumers.
    There are other car companies out there, remember that!

  8. Belo

    Why not offer increased discounts for Ford employees / retirees? It will move more cars with less risk.

  9. AL

    This is a very low risk move by Ford. Yeah, it sounds good but how many people with bad credit are in a position to afford 36-month loan payments. This sounds more like a PR move than a gift to the world.

  10. Michael

    Guess who gets to pay for the defaulted loans… the rest of US!!!

  11. Jay Jay

    “Ford’s published financing deals go all the way down to Tier 5, but it’s unclear what kind of credit score those tiers relate to.”

    Generally, 781 and above is tier 1 or super prime. 661 to 780 is tier 2 or prime. 601 to 660 is tier 3 or nonprime. 501 to 600 is tier 4 or subprime, and anything below 500 is tier 5 or deep subprime.


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