The Lincoln Aviator hasn’t fared terribly well in some recent studies – largely due to some lingering quality woes that have affected the current generation of the luxurious crossover. Regardless, that didn’t stop the Aviator from earning a 2023 Total Quality Award (TQI) from Strategic Vision – which is an honor that the Ford Mustang also received last year – in the 2023 TQI Truck and Utility Vehicle Segment.
The Lincoln Aviator was the top-ranked vehicle in the luxury SUV segment of the 2023 Total Quality Awards with a score of 649 out of 1,000 possible points – a rather stunning turnaround given the model’s recent performance in terms of quality tests and studies.
Strategic Vision is an international consulting and advisory service organization that focuses on understanding and predicting advocacy, conquest, and loyalty according to consumers’ personal values and decision-making structures. The organization’s 29th annual Total Quality Impact (TQI) report is based on the results of the New Vehicle Experience Study (NVES), which surveyed over 100,000 new vehicle buyers after the first 90 days of ownership. This year’s study found that Hyundai was by far the most award-winning brand in that regard, with six of its models topping individual categories.
“Most vehicles sold today do not have the problems of things breaking the way they did decades ago. So instead, customers equate quality to all of the ‘things-gone-right’ in their vehicles which include other experiences such as dealership treatment and the overall Value the customer believes they are receiving,” said Alexander Edwards, President of Strategic Vision. “HMC vehicles not only delivered fewer problems, and strong quality in areas of seat comfort, power and pickup and safety-related driver-assist features, but when combined with their warranty, price point and delivered features, inspired consumers to report the feeling that their vehicles are ‘second-to-none.'”