A bonafide smash hit from the day it debuted for the 2022 model year, the Ford Maverick remains in short supply and high demand to this day, as the economical and affordable compact pickup enters its third model year. However, as has been rumored for some time, the Ford Maverick lineup is destined to expand to include more variants at some point in the future, which makes perfect sense given the popularity of such machines, coupled with the fact that they generate large amounts of profit for Ford. Now, the automaker itself has confirmed that more Ford Maverick variants are on the way, via its Q3 2023 financial results reporting.
“Ford Blue is rolling out new derivatives of its iconic nameplates, which are hugely popular with customers and generate superior revenue and margins,” the automaker said in that release. “They include the forthcoming Ranger Raptor pickup, Mustang GTD super-car and track variants, and new extensions of the Bronco and Maverick nameplates.”
Ford Authority originally reported that FoMoCo wasn’t ruling out additional Maverick variants back in August 2021, which could include a high-performance ST street-focused pickup (which would make sense given the immense popularity of the Explorer ST) or other off-road-centered models like the Tremor. Back in March 2022, Ford Authority also reported that following the Maverick’s addition to Ford’s list of “icons,” this possibility grew even stronger.
This past June, Ford Authority exclusively reported that a “street performance” version of the Ford Maverick was in the works, and shortly thereafter, spotted what seem to be prototypes of such a model out testing. Back in August, Ford also filed to trademark “Maverick Lobo,” which could signal the arrival of yet another variant, too.
We’ll have much more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and non-stop Ford news coverage.
Comments
Ford wants to keep the excitement level high without producing the product so they can keep those margins fat. Something has to pay for those money-losing EV dogs.
I’ll never understand lowering a truck.
Isn’t that the truth? If they don’t use them as trucks, it doesn’t matter.
Give me a PHEV with 4wd and that can tow 4K and you got my money.
Oh man, I’d trade in my Maverick Hybrid for a PHEV with 4k towing package in a heartbeat – but they better put in an LFP battery and not lithium-ion, or maybe LMFP in 2025.
Agree with you both. 4wd + PHEV would be huge. I’d personally love an EV Maverick / AWD.
To be of any use, the battery would have to be bigger to accommodate a PHEV which would subtract payload. Otherwise you’re looking at 13 miles of EV range, maybe, 1200 lb payload at most and $42k sticker.
In Australia and Europe, there are rumors of a plug-in hybrid Ranger with 23-28 mile charge due out ’24 or ’25. Funny how an American company has all these innovations for other countries and not the one that it was founded in.
Ranger is a global truck first and foremost (meaning North America is less important), and although I’d like to see it here, I have a feeling it’s mostly due to costs
Bring back the Ranchero!
SUV version?
It does exist and it is call the Everest.
The Everest is built on the Ranger chassis. The Maverick SUV is the Escape/Bronco Sport.
That is my thought also. I would like to see Ford use the Maverick wheelbase and make a 3 row Bronco Sport.
They can’t build enough of the models they have! Laughable!!
How about just getting me the base level Maverick I ordered YEARS ago before putting more bells and whistles on new imaginary ones?
And to Joe – check out the price on the ones you saw in a lot.
How absurd of Ford not keeping the Maverick simple as it was at its beginning.
The Ford suits are ruining what was a brilliant entry level hybrid truck into a monstrosity of s machine and what’s really funny is that the powers that be can’t even make good on delivering the trucks to buyers that ordered them ages ago. Pathetic auto company!
I CANT BELIEVE THEY WANT TO CATER TO AN OBVIOUS MARKET AND MAKE A PROFIT!!! HOW SILLY!!!
I agree with the masses here…build what you got us excited about and when you catch up, add those profitable variants…..funniest Maverick story was the guy that got his cloth interior with a two tone leather back seat! Ford is going to screw around and let all the others get in the category and kick their Blue Oval butt…..I had 150s for 30 years and always thought Ford did trucks better than most….but now????
How about a variant that gets back to the basic basic basic truck for under $20K. Where this all started. The hybrid front wheel drive with no frilly amenities. Basic white etc. A generic truck. You will sell way more of them than all these packages.
Front-wheel drive? NO. How about TWO doors with a USEFUL BED?
I’m all in for a two-door and a longer bed.
Then it’ll be a car-like thing like the BRAT. If they did that, it should be called something else. (Courier?)
They lost money on every one of those. “Selling more” isn’t always financial success.
Build electric models, too. There are many of us who want a small electric pickup. And we can charge it for free!
Could they build my Sept 2022 order first?
This little truck was a great idea from Ford. Not everyone wants a big F150.
But
I would like to see them clean up the grill. Separate the signal lights from the head lights. It really makes the front look cheap. And it’s a pain in the ass to loose a headlight when the signal light is in use. This idea saved a few bucks but makes it hard to see when you need the headlights the most.
Also I read that Ford was discontinuing the 2.5. The 2.5 is one of Fords toughest engines. I have one in a Transit that sees maximum RPM every day. It’s a service vehicle and does wide open starts from every light and stop sign.
If Ford has discontinued the 2.5 it will be because they didn’t make any money on it after warranty…..
Well, there is a Ranger as well. Full size, mid size, compact.
Relax, Trump is not “president” anymore.
Him too
My xlt took 364 days
I love it,small ford dealership has gotten 1 for the lot since awd xlt
Until they get competition they’re in the driver’s seat
Maverick LOBO. It makes no sense to name a pony after a wolf.
Try Cayuse Indian Pony,
The pioneers often called the horses of the natives Americans “Cayuse Ponies” but the Cayuse Indian Pony is in fact a breed tracked back to the 19th century.