Aside from investing heavily in all-electric vehicles and the batteries that power them, Ford has long been working to make the process of purchasing an EV easier, too. Much like Rivian and Tesla are already doing, Ford CEO Jim Farley has long pined for a fixed price, online only sales model for the company’s all-electric vehicles, though we aren’t quite at that point yet – rather, the automaker will instead allow Model e Certified dealerships to sell EVs as well. Regardless, Farley remains adamant that those purchasing a new Ford EV in the future – as soon as next year, in fact – will find that process to be much easier.
“These great EVs will be paired with modern shopping and buying experiences that are transparent, will have non-negotiated pricing, and a streamlined checkout and delivery that will come to life early in 2024. And this is also a significant cost reduction,” Farley said while speaking during the automaker’s Q3 earnings call with investors recently.
Thus far, most Ford and Lincoln dealers in the U.S. and Canada have signed up not only for the Model e Certified program, but the majority of those entities also opted for higher-tier Elite status. Model e Certified Elite dealers won’t have restrictions on how many EVs they can sell in a year, though it also requires a larger up-front investment. Ford also recently made changes to the program, most notably giving dealers more time to install public fast chargers, too.
In any event, Ford has made improving both the purchase and post-purchase experience a priority lately, hiring former Apple veteran Peter Stern to serve as the president of the newly formed Ford Integrated Services division, and rolling out pickup, delivery, and mobile services across the entire U.S. early this year.