Ford Authority

Ford Among Top 100 Best Global Brands For 2023

As a company, Ford has earned its fair share of accolades over the past few months, a list that includes a spot on the 2023 Axios Harris Poll 100 reputation rankings, as well as Fast Company‘s 2023 Most Innovative Companies list. Now, we have yet another notable award to add to Ford’s ever-growing collection, as the automaker has also made the cut as one of the top 100 companies on Interbrand’s Best Global Brands Report 2023.

Interbrands Best Global Brands 2023

This time around, Ford managed to rank 51st on this particular list, placing it behind other automotive brands such as Toyota, Mercedes-Benz, BMW, Tesla, Honda, Hyundai, Audi, Porsche, and Volkswagen, but ahead of Nissan, Ferrari, and Kia. The Best Global Brands rankings measure the rate of growth in overall brand value, which in the case of Ford, grew by three percent or nearly $15 million year-over-year, compared to 5.7 percent for the overall market – a pretty big slowdown compared to last year’s 16 percent growth in overall brand value.

“After a few years of strong brand growth, we have entered a period of stagnation, with this year’s table showing moderate growth in overall brand value,” said Gonzalo Brujó, Global CEO of Interbrand. “Businesses which have witnessed a rise in brand value, including Airbnb (#46), LEGO (#59), and Nike (#9) have all transcended their established category norms and play a more significant and meaningful role in society and consumer’s lives.”

“As we continue to navigate economic and environmental headwinds, there is a need for improved business cases and better brand management, to drive future investment and sustain growth, within traditional sectors and beyond. Those who can successfully leverage their brand into new consumer pools of potential will reap the rewards of strong brand growth.”

We’ll have more Ford-related awards and recognitions to share soon, so be sure and subscribe to Ford Authority for around-the-clock Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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