Earlier this year, Ford teamed up with Emmy award-nominated actress and Ford Bronco owner Sydney Sweeney to launch not only a new marketing campaign, but also a new workwear collection dubbed Ford x Sydney Sweeney, though it took a mere 31 hours to sell out. That collection was a bit unique in that it’s designed to be a female-forward workwear collection that’s intended to “empower and uplift women to pursue their passions, to get involved in the world of cars, and show that anyone can follow their dreams, no matter what they are,” according to Sweeney. Thus, it’s no surprise to learn that just a few weeks after Sydney Sweeney participated in the Bronco Off-Roadeo, she and Ford have launched a second workwear collection.
This new collection – which was developed in conjunction with Dickies, as was the case with the first – does shift gears a bit, going away from Sweeney’s love for the Bronco and heading back to her roots. This time around, the collection was inspired by Sweeney’s experiences growing up in a family of mechanics and her 1965 Ford Mustang that she will soon be restoring – a car Sweeney nicknamed “Britney” after its original color, Brittany Blue.
This particular collection includes denim coveralls, a racing jacket, a corduroy hat, a t-shirt, and a keychain, all of which are manufactured by Dickies. To help kick off this launch, Ford enlisted the help of female auto-restoration enthusiasts Adri Law, Gelica Peralta, Sandy Rancatore, Isabelle Rosa, and Lauren Fox, who appear in an online “lookbook” modeling the apparel. The lookbook also provides step-by-step instructions for basic vehicle maintenance such as changing a battery and checking tire pressure, brake fluid, and oil. The entire collection is available to purchase now from Ford’s official merchandise site.
“I love working in the garage and was so excited to partner with Ford on a clothing line that’s comfortable in and out of the shop,” said Sweeney. “I was so thrilled that Ford wanted to use auto enthusiasts to model the clothing and create content that teaches people how to do basic maintenance tasks on their vehicles. Being able to take my car into my own hands has been so empowering for me – and I hope this can inspire others who may have never considered working on their vehicle themselves to give it a try.”