Ford Authority

Ford Bronco Family Sales Up 25 Percent In Q3 2023

Ford Bronco family sales increased in the United States and Mexico during Q2 2023.

Sales Numbers - Bronco Family - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 YTD 23 / YTD 22 YTD 23 YTD 22
BRONCO +4.26% 32,888 31,545 +5.88% 91,468 86,387
BRONCO SPORT +55.09% 33,232 21,427 +20.50% 96,375 79,976
TOTAL +24.82% 66,120 52,972 +12.91% 187,843 166,363

Cumulative deliveries of the Ford Bronco family in the United States increased 25 percent to to 66,120 units in Q3 2023, comprised of:

Sales Numbers - Bronco Family - Q3 2023 - Mexico

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 YTD 23 / YTD 22 YTD 23 YTD 22
BRONCO +4.81% 523 499 -7.53% 1,166 1,261
BRONCO SPORT +11.07% 823 741 -13.33% 2,673 3,084
TOTAL +8.55% 1,346 1,240 -11.65% 3,839 4,345

Cumulative deliveries of the Ford Bronco family in Mexico increased nine percent to 1,346 units in Q3 2023, comprised of:

  • 523 units of the Ford Bronco, an increase of five percent compared to the 499 units sold in Q3 2022, and
  • 823 units of the Ford Bronco Sport, an increase of 11 percent compared to 741 units sold in Q3 2022

2023 Ford Bronco Badlands Europe - Exterior 003 - Front Three Quarters

The Ford Authority Take

Ford Bronco family sales enjoyed a significant upswing during Q3 2023. The uptick in sales mirrors an increase in production of the Bronco Sport, which is produced at the Hermosillo Assembly plant, as well as that of the Ford Bronco, which is assembled at the Michigan Assembly plant.

Specifically, sales of the “regular” Bronco experienced a significant increase in Q3, especially when compared to Q2 2023, wherein the Bronco moved 26,150 units compared to the 32,888 sales posted last quarter. That means that during the third quarter of 2023, 6,738 more units of the rugged pony were sold than in Q2, a reflection of increased production and extremely high demand. In fact, the Bronco’s popularity is so significant, FoMoCo still has yet to offer any sort of discount or incentive toward its purchase.


Comparatively, sales of the Bronco Sport were almost completely flat between Q2 and Q3, selling 33,272 and 33,232 units respectively. Interestingly, the Bronco Sport is no longer ranked as an “affordable” vehicle, although this doesn’t seem to have had a notable negative effect on its sales numbers. Additionally, Ford has been more generous with its incentive offers toward the Bronco Sport than it has with the “regular” Bronco.

Bronco vs. Bronco Sport

The Ford Bronco family is currently comprised of two distinct models. The first is the body-on-frame “regular” Bronco, while the second is the unibody Bronco Sport crossover. Both models are encompassed by the single Bronco sub-brand focused on off-road capability and adventure.

Riding on the body-on-frame Ford T6 platform, the “regular” Bronco is available in two-door and four-door body styles. In addition, the SUV is available with two engine options. The first is the 2.3L I4 EcoBoost engine, rated at 275 horsepower and 315 pound-feet of torque. The second is the 2.7L V6 EcoBoost engine, good for 310 horsepower and 410 pound-feet of torque. Meanwhile, the range-topping Bronco Raptor is powered exclusively by the 3.0L V6 EcoBoost engine, which throws a healthy 418 horsepower and 440 pound-feet of torque.

The Bronco Sport, meanwhile, utilizes Ford’s unibody C2 platform and offers two engine options: the 1.5L I4 EcoBoost engine and the 2.0L I4 EcoBoost engine. Standard with the Base, Big Bend, and Outer Banks trims, the 1.5L engine is rated at 181 horsepower and 190 pound-feet of torque. In contrast, the 2.0L engine puts out a more impressive 250 horsepower as well as 277 pound-feet of torque. It’s standard exclusively on the range-topping Badlands trim.

  • All percent change figures compared to Ford Bronco family sales in Q3 2022, unless otherwise noted
  • In the United States, there were 77 selling days in Q3 2023 and 78 selling days in Q3 2023
  • Ford Motor Company Q3 2023 sales reports:

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. Jim Glass

    Funny thing about the numbers, the Bronco Sport seems to sell a little better than the big step brother. Now that could be a result of price differences OR folks are starting to realize that the Sport is better all round vehicle. So it’s not as capable as the big one but for most folks it will do fine. Watch all the YouTube videos of the Bronco Sport.

    1. Eh

      Or, it’s just more available.

  2. Roney Scarbrough

    I have a 2023 hard top Badlands 2 door.
    It has excessive wind noise.
    Can it be fixed ????
    Never had the top off.
    2000 mls.

    1. Richard Schade

      Hey Roney, Check out Bronco 6G Forum. Lots of good info there. I am lucky or deaf, mine is not overly loud. Fellow 2dr owner. Many people have had issues and fixes posted.


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