Since it launched in conjunction with the arrival of the sixth-generation Ford Bronco a couple of years ago, the Ford Bronco Off-Roadeo has slowly expanded its locations while also allowing more and more people to attend and offering new ways to pay for merchandise there. Initially only open to Bronco and Ford Bronco Sport Badlands owners or reservation/order holders, the Off-Roadeo has since expanded to include all Bronco Sport trims, owners of the high-performance Ford Bronco Raptor at its own special location, purchasers of select used models, as well as those that have already attended the Off-Roadeo once before, while the Off-Road Connect experience gives owners the chance to bring their own SUVs out for some expert-guided off-roading, too. Now, the Ford Bronco Off-Roadeo is open to the general public as part of a brand new offering, one that complements the existing 4xFun experience.
There is one big caveat to this announcement, however – those that participate in the new “Half Day Experience” at the Ford Bronco Off-Roadeo get four hours on the trails, rather than the 10-hour day owners can partake in. Otherwise, there’s plenty to look forward to in the condensed version of the Off-Roadeo, much of which is quite similar to the full-blown version.
Off-Roadeo Half Day Experience participants receive the same hands-on coaching from experienced trail guides as they navigate all types of rugged terrain on specially designed tracks, learn things like how to select a line, control the throttle, and maintain traction, and also get to sample the Bronco brand and its rich culture and history.
The Ford Bronco Off-Roadeo Half Day Experience starts out at $795 per vehicle – including a driver and up to three guests – and is currently available to book at the locations in Mt. Potosi Las Vegas, Moab, Utah, and Horseshoe Bay, Texas. Those interested in signing up can do so by heading over here.