Ford E-Series Sales Beat ProMaster, Express In Q3 2023

Ford E-Series sales increased in the United States during the third quarter of 2023.

Ford E-Series Sales - Q3 2023 - United States

In the United States, Ford E-Series deliveries totaled 10,982 units in Q3 2023, an increase of about 13 percent compared to 9,686 units sold in Q3 2022.

In the first nine months of the year, E-Series sales increased about 37 percent to 30,502 units.

Competitive Sales Comparison (USA)

During the third quarter of 2023, Ford E-Series sales grew 13 percent, selling 10,982 units and placing the van fourth of five competitors.

The Ford Transit (see running Ford Transit sales) once again held onto first place, moving 31,389 units, an increase of 25 percent year-over-year. Second place belonged to the Ram ProMaster, which sold 22,446 units, up 34 percent, while the Chevy Express (see running Chevy Express sales) slotted into third with 12,724 sales, down 15 percent, outperforming the E-Series line. Finally, the GMC Savana (see running GMC Savana sales) rounded out last place, slipping 17 percent to 7,196 sales.

Sales Numbers - Full-Size Vans - Q3 2023 - USA

In terms of segment share, the Transit earned 37 percent, down four percentage points, followed by the ProMaster’s 26 percent share, up four percentage points. The Express claimed 15 percent share, having lost five percentage points, and Ford E-Series sales accounted for 13 percent, remaining flat year-over-year. The Savana lost four percentage points to earn the remaining 14 percent share.

Sales Numbers - Ford Full-Size Vans - Q3 2023 - USA

It’s also worth noting that both of Ford’s offerings in the full-size van segment, the Transit and E-Series, saw cumulative deliveries of 42,370, enough to command an impressive 50 percent segment share. By comparison, Ford’s crosstown rival, General Motors, trailed in second place with 19,920 cumulative deliveries of its two offerings for 24 percent segment share.

Sales Numbers - GM Full-Size Vans - Q3 2023 - USA

The full-size mainstream van segment, which includes passenger, cargo, and cutaway/chassis cab models, expanded 13 percent to 84,737 units in Q3 2023, meaning that Ford E-Series sales outperformed the segment average by comparison.

The Ford Authority Take

Ford E-Series sales continued to climb during Q3 2023, signaling good news for The Blue Oval as it continues to move past supply chain issues that have been plaguing the automotive industry at large for the better part of the last few years. This has allowed the automaker to build enough units of the van to align with customer demand.

Looking ahead, Ford E-Series sales could continue to climb, thanks to minor changes on the way for the 2024 model year. This includes the deletion of the Economy tune in favor of the naturally-aspirated Ford 7.3L V8 Godzilla engine. Moving forward, the E-Series will offer just one drivetrain calibration, with an output of 325 horsepower and 450 pound-feet of torque, as its flex fuel capability option has also been eliminated from the lineup.

Ford Authority spotted a prototype of a potential refreshed model undergoing testing, showing off a revised front grille with a vertical element in the middle, along with a refreshed front bumper cover. As of this writing, a potential refresh would likely be introduced for the 2025 model year.