The Ford EcoSport was discontinued nearly two years ago, a move that corresponded with The Blue Oval’s decision to shutter its manufacturing operations in India and end production at the Chennai Assembly plant in India. However, the proverbial writing on the wall had been quite clear for some time, as the EcoSport routinely ranked near the bottom of consumer surveys in terms of overall satisfaction, and sales languished after the crossover had been on the market for a while. Regardless, coupled with Ford’s first-place ranking in the 2023 J.D. Power Mexico Dependability Study, the Ford EcoSport also managed to top its segment this time around, too.
The Ford EcoSport ranked first in the entry-level SUV segment of the 2023 J.D. Power Mexico Dependability Study, beating out the second-place Chevy Tracker and third-place Mazda CX-30 in that regard. It’s yet another feather in The Blue Oval’s cap after it managed to rank first in the mass market segment overall following two consecutive years of coming in below the segment average.
The J.D. Power Mexico Vehicle Dependability Study measures problems experienced during the past 12 months by the original owners of vehicles in Mexico following 12-36 months of ownership. This year, the study was redesigned to more accurately capture 184 specific problem areas across nine major vehicle categories – exterior; driving experience; features/controls/displays (FCD); driving assistance; infotainment; seats; climate; interior; and powertrain. Overall dependability is determined by the number of problems experienced per 100 vehicles, with a lower score reflecting higher quality. Overall, this year’s study found that dependability in that particular market improved, with the mass market average coming in at 216.
“Millennials and Gen Z owners have grown up in the digital age and their expectations are higher when it comes to infotainment operating correctly,” said Gerardo Gomez, senior director and country manager at J.D. Power de Mexico. “This is a critical opportunity for automakers to make progress in this area and improve the overall owner experience, as these two generations will make up a greater share of vehicle buyers in the future.”