Ford Authority

Ford F-150 Lightning Among Slowest Selling Used EVs

Following a much-hyped debut that prompted more than 100,000 customers to place a deposit for one, the Ford F-150 Lightning remained a difficult vehicle to find – at least at MSRP – for some time, and commanded a premium on the used market, too. However, as is typically always the case, supply eventually caught up with demand, and F-150 Lightning production has slowed – along with sales. To help spur those fledgling sales, the Ford F-150 Lightning has since been treated to discounts and incentives designed to make it a more enticing buy, but according to new data from iSeeCars, used versions of the EV pickups are not only among the slowest-selling vehicles of any kind on that particular market, but it’s also one of the slowest-selling used EVs, too.

2024 Ford F-150 Lightning Flash - Exterior 002 - Side

Among all used EVs currently on sale, the Ford F-150 Lightning ranked only behind the Kia EV6 in terms of how long it’s languishing on dealer lots at 78.4 days, on average, compared to the EV6 at 95.9 days. That latter figure is 1.5 times longer than the average used EV, which comes in at just 52.4 days.

To come up with this data, iSeeCars analyzed over 2.3 million new and one-to-five-year-old used cars sold in October 2023, after which the average list prices and days-to-sell for each model were aggregated and compared. For new vehicles, list prices were compared to MSRP, and for used models, list prices were compared to prices from October 2022.

Ford F-150 Lightning Norway - Exterior 003 - Front Three Quarters

“Even with massive price drops, electric vehicles are selling slower than gasoline and hybrid vehicles,” said Karl Brauer, iSeeCars executive analyst. “This combination of lower prices and slower sales suggests EVs have hit a market demand threshold that will be difficult to break through. Everything from economic concerns to growing competition among electric vehicles is contributing to their downward trend. The F-150 Lightning, Ford’s electric truck based off the best-selling vehicle in the U.S., is also struggling to find buyers.”

We’ll have more on the F-150 Lightning, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 news, F-150 Lightning news, and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Thomas

    Well done Ford !

  2. Thomas

    surveillance and response blocking works, well done Ford

  3. Buck

    Promised low priced Lighting disappeared and ever increasing prices in search of maximum profit along with price gouging dealers are part of why the Lighting is a failure.


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