Ford Authority

Ford F-150 Lightning Among Top Ten Slowest Selling Used Cars

Following a much-hyped debut that prompted more than 100,000 customers to place a deposit for one, the Ford F-150 Lightning remained a difficult vehicle to find – at least at MSRP – for some time, and commanded a premium on the used market, too. However, as is typically always the case, supply eventually caught up with demand, and F-150 Lightning production has slowedalong with sales. To help spur those fledgling sales, the Ford F-150 Lightning has since been treated to discounts and incentives designed to make it a more enticing buy, but according to new data from iSeeCars, none of that has seemingly helped turn used inventory, at least.

Ford F-150 Lightning Mobile E-Scooter Business - Exterior 004 - Front Three Quarters

In fact, the Ford F-150 Lightning landed on the list of the 10 slowest-selling used cars at the moment, with inventory lasting around 78.4 days on dealer lots, which is 1.6 times longer than the average used vehicle. That ranks it behind the Maserati Quattroporte (137.8 days), Kia EV6 (95.9 percent), Jeep Grand Cherokee (93.4 percent), Land Rover Discovery Sport (83.1 percent), Audi A5 (83 percent), Maserati Ghibli (82.4 percent), and Mercedes-Benz C-Class convertible (80.7 percent), as well as ahead of the Infiniti Q60 (75.6 percent) and Polestar 2 (73.4 percent).

By comparison, the average used vehicle is spending around 49.2 days on dealer lots, but EVs, in general, are sitting a bit longer than their ICE counterparts. The average EV is currently taking 52.4 days to sell versus 49.2 days for the average used car, which is a stark contrast to one year ago, when the average EV sold in just 37.5 days.

2023 Ford F-150 Lightning Pro - Exterior 001 - Front Three Quarters

“Most of today’s slowest selling used cars are premium models or electric vehicles, with the Maserati Quattroporte, Kia EV6, and Jeep Grand Cherokee taking over twice as long to sell as the average used vehicle,” said Karl Brauer, iSeeCars executive analyst.. “The F-150 Lightning, Ford’s electric truck based off the best-selling vehicle in the U.S., is also struggling to find buyers.”

We’ll have more on the F-150 Lightning, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 news, F-150 Lightning news, and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. John


  2. Ronnie

    Should of asked what the public wanted
    Not the politicians

  3. Mark B

    Not surprising given that new EV models are experiencing the same.

  4. Spencer

    All the non-tesla EVs have slowed dramatically. Teslas still doing well though. And they are the only EV maker in the US that is actually making money on each unit sold.

    1. Mf

      Well when the government forces all the established companies to pay you for carbon credits so you can subsidize all your r&d and capacity costs with their money, kinda hard not to.

      To be fair, EVs are bought by the “cars as an appliance” crowd. Tesla has a HUGE price advantage over everyone else, so it isn’t surprising that they’re selling better. Even if you were to say the mach E is better than the model Y in some way, is anyone gonna spend 10-15k more for it? Hell no.


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