Thus far, the release of the 2023 J.D. Power China Vehicle Dependability Study (VDS) has produced mixed results for The Blue Oval, with Changan Ford – the automaker’s 50:50 joint venture with Changan Automobile – ranking second among all mass market brands, Lincoln finishing below the premium segment average, and the Ford Mondeo taking home the honor of being the highest-ranked mid-size sedan. The Mondeo wasn’t alone in that regard, however, as the Ford Focus also ranked second in the mid-size economy car segment of the latest China VDS, too.
The Ford Focus ranked only behind the Toyota Corolla in this year’s study, as well as ahead of the Volkswagen Lavida. Overall, it’s a strong showing for the Focus, which is built by Changan Ford for the Chinese market.
The J.D. Power 2023 China Vehicle Dependability Study measures the number of problems experienced per 100 vehicles during the past six months by owners of 13-48 month-old vehicles, with a lower score reflecting higher vehicle quality. The study covers 177 specific problem areas grouped into nine major categories – exterior; interior; driving experience; features/controls/displays (FCD); infotainment; climate; seats; powertrain; and driving assistance. This year’s VDS study found that overall, PP100 remained completely flat year-over-year, though malfunction problems – specifically related to seats, interior, and climate – increased, while design problems decreased.
“Although manufacturers regard quality above everything else, some do not pay enough attention to quality after the warranty period,” said Elvis Yang, general manager of auto product practice at J.D. Power China. “However, such problems directly affect owners’ concerns about the long-term dependability and durable quality of their vehicle. Manufacturers need to pay more attention to long-term quality and improve quality management standards.”