Ford Motor Company has filed to trademark Lightstream with the United States Patent and Trademark Office (USPTO), Ford Authority has learned.
Filed on November 22nd, 2023, this application contains the goods and services description of “Motor vehicles, namely passenger automobiles, four-wheeled motor vehicles, sport utility vehicles, off-road vehicles, electrically powered vehicles, structural parts and filings therefore.”
The Ford Authority Take
Over the past couple of years, Ford has filed a number of trademarks pertaining to future off-road-focused vehicles, a list that includes Lobo variants of the Ford Maverick and the Ford F-150. Additionally, Ford has filed trademarks for a potential heavier-duty F-200 pickup, along with the likely all-electric Lincoln Star. Now, with all-electric versions of off-road friendly models like the Ford Bronco and Ford Ranger likely coming by the end of the decade, this new trademark filing for Ford Lightstream that could wind up being used on something similar.
As off-road-focused vehicles continue to gain in popularity, it stands to reason that automakers are working to develop more that are powered by pure electricity, given massive financial commitments to that transition. This trademark filing for Ford Lightstream could give us a sneak peek at what the automaker is contemplating in terms of how it names those models as well, much the same as the Mustang Mach-E and F-150 Lightning have already done.
Whether or not Ford Lightstream pertains to a unique, standalone model or if it will be used in conjunction with existing model names remains to be seen, but this trademark filing is a clear indication that FoMoCo plans to use it in some capacity, and on an off-road-focused model of some sort. Of course, we won’t know the specifics for some time, but for now at least, this trademark filing gives us a pretty interesting peek at the near future in that regard.