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Ford Maverick Buyers Still Paying Over MSRP

Since its launch for the 2022 model year, the Ford Maverick has been one of the hottest new vehicles on the market, and to this day, the compact pickup remains in short supply and high demand. As such, the Maverick has also been a regular on multiple lists of new vehicles selling for more than its manufacturer’s suggested retail price (MSRP), and even today – as average transaction pricing continues to decline and inventory continues to improve – that hasn’t changed much, according to Consumer Reports, which previously named the Ford Maverick as one of its top picks for new vehicles priced under $35k.

Consumer Reports recently pulled this data from TrueCars as it aimed to find the top 10 new vehicles that are selling for the largest percentage over MSRP, and the results show that select models remain in high demand and short supply, even in today’s rapidly improving market. Interestingly, the list is topped by the Chrysler 300, which is selling for 12 percent over MSRP on average, but the Ford Maverick comes in second place at 11 percent. This data is based on the 2023 Ford Maverick XLT AWD model and an MSRP of $24,855, as the average listing is $2,717 higher with an average transaction price of $27,572.

Of course, this is nothing new, as the Ford Maverick was listed at 19.7 percent over MSRP in a study from iSeeCars this past August, though things have obviously improved since then. In fact, the Maverick was listed at 25 percent over MSRP on average back in March 2022, and 18.4 percent in September of that same year. For some time, used Maverick pickups were selling for more than their new counterparts, too.

While things are improving in terms of Ford Maverick pricing, buyers are still likely going to have a hard time getting one at sticker price – at least compared to most new vehicles. Additionally, The Blue Oval hasn’t bothered to offer any sort of incentives for the compact pickup either, given this slanted supply and demand curve.

We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for the latest Ford Maverick news and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Blackbelt

    There are dealers here in W PA who have Mavs in stock and are selling them with no markup. Of course there are a few who are charging(trying) a markuip. People around here have long memories so the dealers charging markups are going to feel it in the not to distant future.

    Reply
  2. Larry

    O.K. FORD LETS STOP ALL THE B.S. YOU WANT TO SELL THE FORD PRODUCT LINES OR NOT. STOP LETTING THE DEALERSHIP MAKE THE DECISION ABOUT PRICING.IF IT WASN’T FOR YOUR BRAND THEY WOULD HAVE NOTHING TO SELL.SO WATTS IT GOING TO BE YOUR COMPANY,OR ARE YOU LETTING THEM RUN THE MARKET ON FORD.

    Reply
  3. Duane

    Hmm if maverick is dead why is the appreciation on certain models almost 20%, still hard to find on a lot and expensive? You looked at the price of a midsize or fullsize truck…. 60-100 k depending on what comfort level you want… I have a fully loaded Tremor Lariat with lux package co- pilot 360 and 360 assist, with intelligent AWD and 4×4 with rear and center locking differentials. Oh ya I’m getting 28 mpg, and it’s 0-60 in under 6 seconds. Tell me where can you find that for 40k?

    Reply
    1. Joe

      Maverick is not hard to find at dealer lots. I went to a Ford dealer here in SoCal a couple of days ago because I was deceived on pricing for a Maverick Hybrid, but these fools had like 10 of them in their lot, 3 of them Hybrid. People are not buying them as they used to. They got me good, agreed on a price over the phone, I ran the numbers again at the dealership with the salesman and then the finance guy intervenes and ask for $5k over MSRP, screw the Ford Maverick and screw Ford dealerships!

      Reply
  4. NMK

    I struggle to think that cheap plastic truck is even worth MSRP. Who Would be foolish enough to pay over that…!? Lol

    Reply

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