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U.S. Ford Motor Company Sales Down Five Percent In October 2023

Ford Motor Company sales decreased five percent to 149,938 units during October 2023 in the United States. Sales decreased at both Ford and Lincoln.

Ford F-150 Lightning Lariat Switzerland - Exterior 001 - Front Three Quarters

FoMoCo Sales Notes – U.S. October 2023

  • Total Ford Motor Company sales during October 2023 decreased 5.3 percent to 149,938 units
    • Electric vehicle sales totaled 6,831 units, up 9.1 percent
    • Hybrid vehicle sales totaled 13,155 units, up 37.9 percent
    • Internal combustion vehicle sales totaled 129,952 units, down 8.8 percent
    • Truck sales decreased 10.5 percent to 78,025 units
    • SUV sales increased 0.6 percent to 67,643 units
    • Car sales increased 10.7 percent to 4,270 units

Brand & Model Sales

Ford sales decreased 5.3 percent to 143,064 units:

Lincoln sales decreased 4.5 percent to 6,874 units:

During the first 10 months of the 2023 calendar year, Ford Motor Company sales increased 7.7 percent to 1,658,010 units.

Sales Results - October 2023 - USA - Ford

MODELOCT 2023 / OCT 2022OCTOBER 2023OCTOBER 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
BRONCO-56.03% 4,80510,928-1.07%96,273 97,315
BRONCO SPORT+12.67% 8,3067,372+19.84%104,681 87,348
E-SERIES+14.25% 4,2183,692+33.98%34,720 25,915
E-TRANSIT-49.74% 387770+14.72%5,916 5,157
ECOSPORT-100.00% 01,611-90.98%2,508 27,797
EDGE+114.59% 11,0155,133+12.32%81,716 72,756
ESCAPE+26.16% 12,5739,966-2.59%116,186 119,277
EXPEDITION-23.11% 4,7046,118+28.09%61,131 47,725
EXPLORER+4.70% 16,63415,887-10.09%154,766 172,130
F-150 LIGHTNING+52.38% 3,7122,436+42.66%15,972 11,196
F-SERIES-7.73% 49,79753,969+19.20%610,907 512,516
GT-100.00% 08-62.65%31 83
HEAVY TRUCKS-16.45% 1,1781,410+15.15%12,376 10,748
MAVERICK+3.22% 9,5309,233+24.45%75,960 61,035
MUSTANG+10.97% 4,2703,848-2.13%39,585 40,446
MUSTANG MACH-E-10.57% 2,7323,055+1.51%31,614 31,144
RANGER-88.70% 4534,009-36.47%31,956 50,302
TRANSIT-21.61% 7,7559,893+35.81%100,278 73,839
TRANSIT CONNECT-44.51% 9951,793-31.20%15,119 21,976
FORD TOTAL-5.34% 143,064151,131+8.37%1,591,695 1,468,705

Sales Results - October 2023 - USA - Lincoln

MODELOCT 2023 / OCT 2022OCTOBER 2023OCTOBER 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
AVIATOR-3.29% 1,9111,976-37.94%11,587 18,672
CORSAIR-9.15% 2,3532,590-13.25%19,836 22,867
NAUTILUS-0.90% 1,3181,330+11.52%20,215 18,127
NAVIGATOR-0.62% 1,2921,300+40.45%14,677 10,450
LINCOLN TOTAL-4.47% 6,8747,196-5.42%66,315 70,116

Sales Results - October 2023 - USA - FMC Totals

BRANDOCT 2023 / OCT 2022OCTOBER 2023OCTOBER 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
FORD TOTAL-5.34% 143,064151,131+8.37%1,591,695 1,468,705
LINCOLN TOTAL-4.47% 6,8747,196-5.42%66,315 70,116
FMC USA TOTAL-5.30% 149,938158,327+7.75%1,658,010 1,538,821

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Comment

  1. Sorry for the opinion, but Ford has been very poorly managed and does not impose itself on its suppliers, why aren’t Ford’s other companies growing? In addition to strategically failing in several countries, such as Brazil, which had more than 20% of the transport market, in Argentina it was the leader, in South America, it sold a lot, and they simply closed the plant and lost billions of dollars in transactions, which Ford Ka sold a lot in Brazil, it was the 2nd best-selling car, the sales chart had a large production volume, they closed, lost market share and dissatisfaction with the brand was huge. Ford needs to change

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