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Ford Mustang Family Sales Up 19 Percent In Q3 2023

Ford Mustang family sales increased in the United States while decreasing in Mexico during the third quarter of 2023.

Cumulative deliveries of the Ford Mustang family in the United States increased 19 percent to 24,686 units in Q3 2023, comprised of:

It’s highly likely that sales of the regular Mustang continued to slide during Q3 2023 due to the generational changeover to the all-new 2024 Mustang.

Sales Numbers - Mustang Family - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 YTD 23 / YTD 22 YTD 23 YTD 22
MUSTANG -4.93% 9,844 10,354 -3.51% 35,315 36,598
MUSTANG MACH-E +42.52% 14,842 10,414 +2.82% 28,882 28,089
TOTAL +18.87% 24,686 20,768 -0.76% 64,197 64,687

Cumulative deliveries of the Ford Mustang family in Mexico decreased 56 percent to 98 units in Q3 2023, comprised of:

  • 25 units of the Ford Mustang, a decrease of 85 percent compared to 169 units sold in Q3 2022, and
  • 9 units of the Ford Mustang Mach-E, a decrease of 81 percent compared to 47 units delivered in Q3 2022

Sales Numbers - Mustang Family - Q3 2023 - Mexico

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 YTD 23 / YTD 22 YTD 23 YTD 22
MUSTANG -85.21% 25 169 -64.89% 198 564
MUSTANG MACH-E -80.85% 9 47 -4.08% 47 49
TOTAL -84.26% 34 216 -60.03% 245 613

The Ford Authority Take

It’s not surprising to see sales of the “regular” Mustang continue to slip, given that the 2023 Ford Mustang had an extremely limited production run as The Blue Oval quietly sent off the final model year of the pony car’s sixth generation to make way for the all-new, completely redesigned 2024 Ford Mustang.

Additionally, it’s worth noting that FoMoCo has excluded the Mustang from any sort of discount or deal for a few months, which is an about-face from offers and incentives that were available over the summer. This is likely due to dwindling supply of the 2023 model year and high interest in the 2024 Mustang.

The Mustang Mach-E, meanwhile, has been heavily discounted over the past few months to better compete with its chief rival, the Tesla Model Y. However, considering that the Model Y is more affordable than the Mustang Mach-E, The Blue Oval’s electric crossover still has quite a bit of ground to cover.

Mustang Family Details

The Ford Mustang family is currently comprised of two distinct models:

  1. The “traditional” Mustang powered by gasoline internal combustion engines (ICE), available in either a fastback-style two-door coupe or soft-top convertible body style, and
  2. A mechanically distinct model sold as the Mustang Mach-E, a battery electric vehicle available exclusively as a five-door crossover with a hatch

Currently riding on the Ford S550 platform, the 2023 Ford Mustang marks the final for the pony car’s sixth generation. It’s built at the Ford Flat Rock plant in Michigan. The pony car’s engine lineup varies by trim level, and is comprised of the following ICE options:

  • Turbocharged 2.3L I4 EcoBoost – 310 horsepower and 350 pound-feet of torque, used in the EcoBoost models
  • Turbocharged 2.3L I4 EcoBoost HO (high output) – 330 horsepower and 350 pound-feet of torque, used in the EcoBoost HPP Package
  • Naturally-aspirated 5.0L V8 Coyote – 450 horsepower and 410 pound-feet of torque, used in Mustang GT models
  • Naturally-aspirated 5.0L V8 Coyote – 470 horsepower and 410 pound-feet of torque, used in Mustang Mach 1 models

Unlike the “traditional” Mustang range, the Mustang Mach-E rides on the Ford GE1 platform, which was created specifically for the Mach-E and it may also underpin other electric vehicles. The architecture is loosely based on the Ford C2 platform, but features significant differences.

Manufactured solely at the Ford Cuautitlan Assembly Plant in Mexico, the Mach-E offers two battery options: the Standard Range Battery (72 kWh of usable energy and 250 estimated miles of range) and Extended Range Battery (91 kWh of usable energy and 303 estimated miles of range). The 2023 Mach-E lineup consists of:

  • Standard Range Battery (RWD models) – 266 horsepower and 317 pound-feet of torque, used in Select, Premium, and California Route 1 models
  • Standard Range Battery (eAWD models) – 266 horsepower and 428 pound-feet of torque, used in Select, Premium, and California Route 1 models
  • Extended Range Battery (RWD models) – 290 horsepower and 317 pound-feet of torque, used in Premium and California Route 1 models
  • Extended Range Battery (eAWD models) – 346 horsepower and 428 pound-feet of torque, used in Premium and California Route 1 models
  • Extended Range Battery (eAWD models) – 480 horsepower with 600 pound-feet of torque, exclusively used in the GT model
  • Extended Range Battery (eAWD models) – 480 horsepower with 634 pound-feet of torque, exclusively used in the GT Performance Edition model

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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Comments

  1. JE

    The Mach-e is not a Mustang even if Ford wants everybody to beleive it is. If Ford wanted a 4 door EV Mustang, then it should have done something the likes of a Porsche Taycan instead of just putting Mustang tail lights, Mustang grille and Mustang badges to a boring SUV.

    Reply
  2. Mortimer Duke

    #NotAMustang

    Reply
  3. Bruce Holberg

    Forget percentages, and look at the actual numbers. Pathetic

    Reply
  4. QBWFCB

    Ford must give 0% for 72 month, (hell even 84 months) financing on ALL Mach E in ALL areas of the USA if you want to sell in-stock units and gain back market share from Tesla. Tesla is still a much better price/ performance bargain.

    Reply

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